The Business Of Leisure ZAA 106

Introduction:

This week you will explore the mixed economy of leisure. This is made up of four sectors:

  • Private/commercial
  • Public/government
  • Not-for-profit (or voluntary)
  • Household

In The Business of Leisure we will focus on the first three. This module forms the basis of a component of the first workshop day in week 4 and also your final assessment task for this subject. No need to think too far ahead by importance of this module but understanding that there are sectors within the mixed economy will assist with these activities.

The support chapter of your text for this week is Chapter 5: Providers in the Mixed Economy of Leisure. This chapter is an essential read to support your learning in this area. Please take time to either read this now or at the end of this module.

Mixed Economy of Leisure

This week’s primary video [13:43 mins] introduces the concept of the mixed economy through the lens of ‘Leisure Service Providers’.

Within the above lecture is an invitation to participate in Discussions 1, 2 and 3 for Week 3.

Discussion 1:

Discussion 2:

• What sectors of the industry provide your leisure experiences?

• Which sectors are most important for your leisure satisfaction?

Discussion 3:

• What are some leisure experiences you would like to pursue?

• What leisure service sector is the provider?

Activity:

Please watch this video of Ian Kagey. He delivered this talk at TEDxBerkleeValencia in 2016. The topic of the presentation is “"The Sky Isn't Falling" Saving the Recording Music Industry”.

"The Sky Isn't Falling | 10:44 mins

Reflecting on this video please visit the Week 2, Discussion 4 via MyLO and respond to the following questions:

  • Can you identify the commercial, government and not-for-profit sectors within the video? If so, please articulate.
  • Do you think the not-for-profit model might work in the industry?
  • Kagel recommends a mentorship model. How might the three sectors assist with this?

Please then take a look at the responses of fellow students. Feel free to comment on their responses to see what ideas might begin flowing of how economic sectors of the leisure industry might leverage each other.

Weekly pondering: How beneficial is it to host the Olympic Games?

We all know about the Olympic Games. It’s the premier mega event globally – rivalled only by the FIFA World Cup. It takes billions of dollars to build amazing infrastructure to host the event. It takes all sectors of the mixed economy to make it happen.

Please take to Google and undertake a general scan for an article on the impact of the Olympic Games on a community (and the mixed economy). Some articles will be negative and some positive. Please post them in Discussion 5 so that we can collate our own story. Please write a comment/summary of the article with it.

We’ll kick off the discussion with this article called “Olympic ghost town: Bills due, venues empty after Rio Games”:

Credits:

Created with images by keijj44 - "mountain peak mountain range" • FrankWinkler - "bridge scotland sky" • PublicDomainPictures - "creek falls flow" • HereStanding - "Olympic Light Rings"

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