Day 4 started with digesting the general election from yesterday and possible implications for our work and the wider future. We also highlighted who were the dedicated political followers in the group. Of particular interest was Jeremy Corbyn's handy work. Then we examined how ideologies grow and recent changes in technology and media will become more relevant to the younger citizen group. We explored the various elements of outrage, credibility, charisma and the changing meaning of truth.
We discussed in groups what prevents the spread of ideas. Some themes that were discussed were that we sometimes preach to the converted, silo-working often leads to an echo-chamber. The message may not suit the environment or it may be the wrong time. We also discussed influences that span boundaries and networks.
Everett Rogers Model of Diffusion
Everett Rogers goes some way to explain the timeline and involvement of the populace in the proliferation of ideas. However, it is noted that this is not without its critics and perhaps should not be employed solely as a a predictor for the development of ideas. It might, more importantly, identify groups of stakeholders where we might focus our efforts of engagement.
We discussed the difference between invention and innovation: innovation is invention that stick! These can be described by three steps: generating possibilities, amplifying your idea through marketing and eliminating if it doesn't work.
There were some discussion around the phrase "roll-out" of an idea. For some it created the idea of rolling over and being met with resistance. Conversely, if done well then objections could be met in a timely fashion, with all involved engaged in the process and invested in the outcome/implementation. For some, roads are rolled out with a smooth surface for travel and lead to places, but for others, it may cover up what is naturally already there and in appropriate use by those in the immediate vicinity.
"Hold your nerve, go beyond hope and fear, if you believe it's right; Be persistent."
Ultimately, we are trying to create order and not control; to foster a pull model not a push model of innovation and change. This requires prototyping and being aware of what you pay attention to during the process. The aim should be to generate independent curiosity in the stakeholders and getting them seek out alternatives to the status quo.
What will be the tipping point?
To end the workshop we regrouped in a circle to discuss how we are feeling and what reflections we have about the process so far. Comparing this discussion to the last workshop, the terminology used by fellows seemed far broader and reflective of their work and experience, and followed with a "debrief" in true Darzi Style.
Authored by Daniel Dodd and Stu Yeomans