Checklist to starting your Facebook Group
What is your goal for your group?
There is no real right or wrong end goal for your group as long as there is a goal. Think about what you want to accomplish with the group and who you want to target. Whats the purpose of the group?
Do you want to book new clients?
So this is how I run my group. My goal is to use my group as a Facebook page (but better of course). I want to get new faces in my group, who may in turn book with me. I want to connect with these ladies, and let them get to know me. In turn what I posts in my group is geared towards trust building, education on my experiences, sneak peeks and more. This style of group is going to have alot more people in it, and it will require alot more outward advertising for the group.
Do you want to build a relationship with return clients?
So while I do book return clients in my group, my group is open to everyone. If you want to really connect with those who have already worked with you consider creating a group ONLY for your already booked clients. I have a friend who runs a VIP client only group. She uses this group as her way of promoting model calls, specials JUST for her booked clients, and more. This is a great way if you really want to bring in return clients, or work again with clients you already know and trust. This group is going to be smaller, but it is built around your clients (SO you already know who to invite into the group).
Phsyically Create the Group (duh)
So the way I know how to do this is through your personal account, by selecting the option to "Create a Group." You may also be able to create a group through your Facebook page now, but this would be a new feature. Regardless you are now able to link your group with your business page. Why should you do this? You will be able to see insights on your group. Popular times of day, who is most active in your group etc! It also allows you to post as your business page, but I dont recommend this. I find just like posting on your business page, Facebook tends to limit who can see these posts a bit more then if you post personally. Plus the point of the group is to connect one on one with your client base, so being yourself in your group is important!
Make sure you put some thought into creating the group. What is your cover photo going to be? What is your about section going to be? I put alot of thought on this part as its a great way to show off your goals for the group. Make sure you have your business links easy to see in your group so people can still find your business! Below is an example of my about section!
This group is an exclusive group dedicated to helping women love and accept themselves and their femininity. My business promotes empowerment, community, as well as artist expression of sexuality. Within this group you are free to share your highs and lows, ask for advice in life as well as boudoir, and gain knowledge of the life changing boudoir experience that REBEL Intimate Boudoir Studios offers. Past, present, and future clients are here to share their boudoir experiences, as well as as their portraits. Exclusive specials, events, and more will be shared within this group, as well as behind the scenes information and fun extras. REBEL Intimate Boudoir Studios is a Hampton Roads Virginia Studio, I travel often to Fayetteville NC and work there as well. I am also willing to travel to where you are with a small travel fee. Website: www.boudoirrebels.com Facebook: www.facebook.com/rebelboudoir Instagram: www.instagram/rebel_boudoir
Invite People to your group
So this one is fun, "Who do I invite??" Go back to your goal. Are you wanting to reach new clients? Or do you want to reach old clients? Regardless Invite all of your past clients. All of them. You should by this point have their email addresses from their contracts. Utilize a service like mailchimp to mass send out an email. Don't stress about making it look visually pretty, but stress what your wanting from them. Personally I would write something like this "Thanks so much for the support over the years! I truly couldn't have done it with out you! I have something to ask of you now! Would you consider joining my facebook community?! You were such an inspiration and I truly believe my group could benefit from a soul like yours! I would love it if you would invite your friends to join as well!! I really want to get this group going in a direction to help and empower women of all stages!!" If your looking to get new clients, simiply asking them to invite their friends is a great way to generate word of mouth. Advertising your group in other groups, or using your ads manager to promote your groups are both other ways to get people joining!
Post in your group
We will definitely chat more about WHAT to post, but to really be simple about this step, make sure you are bringing your personality into the group. Its hard to step back from your business persona, and step into your personal persona, but for the group to truly be a success you have to remember to let your clients in. This builds that trust they have with you. This builds the desire to work WITH you and not because of your price. This is also how you build a successful word of mouth!
My best Tips
1. Schedule the filler stuff. Seriously. Spend 1 hrs every month and schedule a quote, or a blog, or something to go out every 2-3 days. This way you have something going out consistently.
2. As scary as it sounds, go live. At least once a month, if not more, show your clients who you are. Go live to share news, or to have a real talk with them. I often times go live with some topic in mine as it pertains to women, mothers, etc. This is a simple way for your clients to really see you as a person and get to know you.
3. It takes a community to keep it going. I have a handful of really amazing close friends and clients of mine who act as "hype girls" in my groups. When I want to bump engagement I often times ask them to go comment on a post I just made so that it gets more comments, and in turn more likely to be seen by other people. Dont be afraid to reach out!
4. Get a rhythm going with posting. It seriously makes it so easy to keep up with when you know what your doing. I try to post 1 - 3 times a day, at least 7 times a week. My goal is to keep that momentum going. If you lull in facebook posting, your engagement begins to lull too. I find its more important for me to post in my group then on my page, just because of how much more engagement I get. If I do get a lull I will then post more engagement posts, and get my hype girls going to help it get back up again.
5. When you link your business up to your group you get the option to post as your business instead of yourself. DONT. Facebook limits how much business posts are seen and this is included in the groups. I find I have 3x more engagement with my personally posted stuff then when I post under my business.