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Trinity's Joe Bell and Jada Brooks Form A Lasting Basketball Bond

Hartford, Conn. - Trinity College men's basketball seniors Joe Bell and Jadakis Brooks have both been vital contributors to the Bantams team for four seasons. A strength of the Bantams has always been its depth. Trinity considers its strong bench a weapon that helps them wear down opponents, and both Bell and Brooks have personified that identity with their attitude and play.

Bell is a dangerous scorer from anywhere on the court and an effective man-to-man defender in the backcourt. Brooks is also a dangerous scorer who can put the ball in the basket in a variety way, while also intimidating opponents with his quickness and size on the defensive end. The pair has not only gelled as part of Trinity's potent second unit on the court, but they have become the closest of friends, and even joined forced in the business world with considerable success to this point.

"Joe Bell and Jada Brooks are both terrific kids who have both worked really hard to help make our team one of the most successful in the NESCAC over four years," said Trinity Head Men's Basketball Coach James Cosgrove. "They both care so much about our program and their teammates. They also have been successful businessmen in a variety of endeavors that I am sure that they will share. They are both very entrepreneurial and are poised for success when they graduate this May."

In 2016, Bell, along with his brother and a few others, started his own digital marketing agency with the goal of helping rising entrepreneurs, artists and/or athletes advertise themselves and have their names heard worldwide. Beast Media Agency introduces its clients to social media and marketing platforms and then helps them develop and grow those platforms to ultimately create a real online presence and gain recognition.

Bell oversees all aspects of his business. He is in charge of all day-to-day operations, client relations, and sales sales and sales training. He has used innovative methods such as video chat meetings to help him run his business while also living his life as a full-time college student and varsity athlete.

“Taking the time to actually put 100% energy into the clients when I also have school and basketball is tough to juggle, but I manage my time well because I am committed to the client and to providing quality service” Bell said.

Bell has employees all over the country but one who is in very close proximity is his buddy Jadakis "Jada" Brooks. Brooks has been Bell's director of sales since the summer of 2019. In this role he conducts online research to determine prices for public relations packages, interacts with sales representatives and clients, and produces scripts for introductions, client conversations, etc. and more.

Both Bell and Brooks have acknowledged the important skills and life lessons they have taken away from basketball that help them with their business. Being on a team has taught them about responsibility, as they recognize the vital roles they each play on their team at Trinity. Leadership is not always about who is the best or on top. Quiet leadership is about being accountable for your actions and being a role model for those around you. Team sports can instill respect for authority and rules and has taught Joe and Jada to be disciplined and manage their time appropriately. The pair routinely help one another keep track of schedules and academic responsibilities.

In the future, Bell and Brooks plan to focus the business on placing artists, athletes and entrepreneurs featured in various publications, podcasts, tv shows, and other media. Their goal is to partner with managers of artists, athletes or entrepreneurs, and build the company into one of the country's premier client-booking agencies.

For now, the 6-foot-2 guard (Bell) and 6-foot-8 center (Brooks) are focused on Trinity's quest for a NESCAC title. The Bantams are in solid shape with a 15-7 overall record and a 5-3 mark in the conference with just road games at Amherst and Hamilton this weekend left in the regular season. Bell looks to finish strong in his final two NESCAC games, having scored 16 points against Wesleyan and 17 against Connecticut College a couple weeks ago. Brooks is coming off a 15-point, 6-rebound effort in a win over Bates on Senior Day last Saturday. However it ends, Bell and Brooks will be in it together.