Emily mendeika

Content Strategy

Programme Split 5%

Brand Awareness KPI's

Further Tools

Network Competitor Analysis - Quick wins

GA - Full customer journeys

Hitwise - Upstream and downstream

Who

Aspirational Content Sites

Sheerluxe - New story - £1,750 x 3

  1. Showcase wider range of products
  2. More frequent purchases categories - jeans, casual wear

Shop Style - 12% CPA 3 Month Duration & Assess

  1. Positively affect algorithm - Earnings Per Click
  2. Monthly email placements
  3. Monthly ribbon placements

rewardStyle - 10% CPA + Tenancy Investment - Lydia Elise Millen, The Londoner, Lily Pebbles

  1. Link Ninja
  2. Investment package
  3. 1 x high end blogger collaboration per month

Octer - CPA increase / Bounty (tiers TBC)

Smaller Content Affiliates - Lyst, Style Compare, Mallzee, Nuji

Awin Opportunity Marketplace - smaller, niche bloggers

Plan

Budgets

Tenancy - £10k per month (£5k allocated to rS)

CPA - £15k CPA per month

Total - Very rough guesstimate without knowing current run rates - £150k for 6 month plan

Voucher Code Strategy

Programme Split 50%

More than just offering a discount

Who

Technology in the field

Benefits of each site

Vc.co.uk - very large database, targeting capabilities, new links with Shop Style

MVC - eager to please, good value for money

Global Savings Group - Mail Online, Metro

Groupon - Relatively new, very strong performance

Vouchercloud - Geo-targeting, push notifications

Voucherbox - Partnered with HUKD, Dynamic Search Ads

Code Options

Commissions

Assessed in line with profitability

Code Audit

Plan

Next Steps

Assess results

Different type of code resonates with different partner

Establish where to invest money

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