MN Gophers Volleyball Understanding marketing

TEAM INFO

Gopher Volleyball has reached the NCAA Sweet Sixteen seven times in the last eight years, including the 2009, 2015 and 2016 Final Fours.

The Sports Pavilion on the UMN campus is packed for every home game where the volleyball team went 17-0.

The MN Gophers mascot is "Goldy Gopher"

KEY PLAYERS 2016

Alyssa Goehner

Molly Lohman

Dalianliz Rosado

Samantha Seliger-Swenson

Paige Tapp

Hannah Tapp

Competitors

  • Brand Competitors- Wisconsin Badgers Volleyball, Stanford Cardinals Volleyball
  • Category Competitors- MN Golden Gopher Football, Beyonce Concert
  • Generic Competitors- Gas bills, Housing bills, ect.

Economic Factors and CPI

  • Golden Gophers (Minneapolis Mn) vs. Iowa State (Ames Iowa)
  1. Minneapolis- Average Monthly Salary- 3,190.44$ vs. Ames- Average Monthly Salary- 2,316.67$
  2. Minneapolis- Water 1.5 Liter Bottle- 1.89$ vs. Ames- Water 1.5 Liter Bottle- 1.67$
  3. Minneapolis- Meal, Inexpensive Restaurant- 13.00$ vs. Ames- Meal, Inexpensive Restaurant- 11.50$

Newest Technology in Volleyball

Vertical Testers are used to gauge how high players can jump into the air

Cameras on the antennaes of volleyball nets allow players to critique and perfect their game at the net. Purchase @ http://www.dickssportinggoods.com/p/tandem-clamp-volleyball-net-antennae/16tanuclmpvllybllvll?&color=

LEGISLATION

The NCAA Publishes a Rule book each year.

SOCIO-DEMOGRAPHIC

The Minnesota Golden Gophers recently started a campaign "Female Warrior" to empower women and any young girls watching.

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