Body Art Tattoo is a company that prides themselves on their artwork. They promote themselves through Facebook, by showing pictures of their inspiring work. They love what they do.
Purpose: The purpose of this toolkit is to show Body Art Tattoo what they could expand on for their social media use
Goal: The company goal is to attract more customers.
What can you do: Have a heavier social media presence by expanding across multiple sites and posting more often to the social media that you already have.
Key Campaign Themes
- Using pictures of artwork to attract customers though different social media platforms
- Get different forms of social media including a Twitter, Instagram and a personal website
- Posting more often to attract people to your Facebook page
- April 1st: Begin to post twice a week to Facebook
- April 17th: Sign up for Instagram and begin to post three times a week
- May 8th: Sign up for Twitter and start to post once a week
- May 31st: Have a website up and running
Example of a Facebook post
It is recommended that you post twice a week. This post should include a picture of some of the most recent designs that you have done and a promotion of your company.
An example of an Instagram post
It is recommended that you post three time a week to Instagram because it is a much more picture based medium. This medium would help you to expand the number of potential customers you can reach. The picture based medium means that people can base their decision on the art work that you produce.
An example of a twitter post
It is recommended that you post once a week on Twitter. You would use the #cooltattoodesigns and #piercings to both advertise the companies services but to increase the chance of it coming up when someone searches for tattoo designs. On Twitter posts are categorized through the hashtag, so the more likely that someone will search for a topic that is related to the hashtags the more likely your tweets will be viewed.
If you have an increase in social media presence your customer pool will increase due to the fact you post with more regularity and therefore examples of your artwork are available to a wider range of people. There is also the suggestion to make your own website. This would allow people who are thinking about getting a tattoo easily access information about your company and it allows them to see what kind of artwork you do.
If you follow the above plan your goal of increasing the customer pool of your company should be complete.