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DOLPHINS VS. CARDINALS PRESENTED BY AQUAFINA

As presenting sponsor of the December 11th Miami Dolphins vs. Arizona Cardinals game, Aquafina received on-site signage, video and ribbon board recognition, digital and social support, and inclusion in promotional print materials prior to, during, and after the game.

IN-GAME RECOGNITION

GAME DAY PRESENTING SPONSOR

THE FIRST OF SEVERAL IN-GAME VIDEO BOARD RECOGNITIONS AS THE SPONSOR OF THE GAME
PRIOR TO KICKOFF, THE MIAMI DOLPHINS RECOGNIZED AQUAFINA AS THE PRESENTING SPONSOR OF THE GAME AND PRESENTED BRANDON DEYAMPERT AND LUIS LOPEZ DEL CASTILLO WITH A HAND-PAINTED GAME BALL IN APPRECIATION OF THE CONTINUED PARTNERSHIP

AQUAFINA HALFTIME SHOW

IN-GAME PROMOTION OF THE AQUAFINA HALFTIME SHOW FEATURING DJ IRIE
VIDEO BOARD RECOGNITION GOING TO AND COMING BACK FROM THE AQUAFINA HALFTIME SHOW

ADDITIONAL IN-STADIUM EXPOSURE

AQUAFINA FAN CAM
AQUAFINA FAN CAM
AQUAFINA "REFRESH" REPLAY WIPES
LOWER CORNER BOX BRANDING
VIDEO BOARD PLAYER STATS BOX BRANDING
ANIMATED LED RIBBON BOARD BRANDING
LED RIBBON BOARD STATS BOX BRANDING
LED SCORE CLOCK BRANDING

AQUAFINA HALFTIME SHOW

IRiE rocked the crowd at the Miami Dolphins Aquafina Halftime Show. The Miami Dolphins Cheerleaders were also on hand with a energetic performance. All soaked by the rain, while the 65,000 in attendance stayed dry under Hard Rock Stadium’s new canopy. - Cato K (POWER96)

PRE-GAME PROMOTION

FACEBOOK PROMOTIONAL POST

IN-GAME PROMOTION

PROMOTION ON VIDEO BOARDS

AQUAFINA HALFTIME SHOW

MIAMI'S OWN DJ IRiE
INTERNATIONALLY KNOWN MIAMI DOLPHINS CHEERLEADERS AND LOCAL HIP HOP DANCERS

POST-GAME RECAP

RECAP OF AQUAFINA HALFTIME SHOW IN DOLPHINS DAILY

MEDIA PICK-UP

POWER96 ARTICLE

DIGITAL AND SOCIAL PROMOTION

PRE-GAME PROMOTION

Aquafina received inclusion in the following digital and social posts. These posts combined provided Aquafina with over 1.49 MM impressions leading up to the Dolphins vs. Cardinals game on 12/11

POST-GAME PROMOTION

SPECIFIC DOLPHINS DAILY EPISODE REACHED OVER 1.03 MM IMPRESSIONS

PRINT, RADIO AND OTHER PROMOTIONAL MEDIA MATERIALS

AQUAFINA RECEIVED SPONSOR OF THE GAME RECOGNITION AT ALL FOUR (4) CORNER HELIX GATE ENTRIES
AQUAFINA RECEIVED LOGO INCLUSION ON ALL 25,000 GAME DAY PLAYBOOKS DISTRIBUTED AT SUNDAY'S GAME
GAME DAY AND HALFTIME SPONSOR INCLUSIONS IN THE GAME DAY PROGRAM 'GAME PLAN'
AQUAFINA GAME DAY PROGRAM AD
AQUAFINA RECEIVED RECOGNITION IN THE MIAMI DOLPHINS FLIP CARD SENT TO THE BROADCAST CREW (FOX), NATIONAL MEDIA, VISITING TEAM, VISITING MEDIA, LOCAL MEDIA AND ALL DOLPHINS STAFF
AQUAFINA RECEIVED RECOGNITION IN THE MIAMI DOLPHINS MEDIA GAME NOTES PACKET SENT TO THE BROADCAST CREW (FOX), NATIONAL MEDIA, VISITING TEAM, VISITING MEDIA, LOCAL MEDIA AND ALL DOLPHINS STAFF
AQUAFINA RECEIVED RECOGNITION IN THE MIAMI DOLPHINS MEDIA GAME NOTES PACKET SENT TO THE BROADCAST CREW (FOX), NATIONAL MEDIA, VISITING TEAM, VISITING MEDIA, LOCAL MEDIA AND ALL DOLPHINS STAFF
AQUAFINA RECEIVED TWO (2) LIVE READS ON THE BIG O SHOW PROMOTING THE AQUAFINA HALFTIME SHOW FEATURING DJ IRIE AT HARD ROCK STADIUM (12/8 AND 12/9)

F!ZZ ACTIVATION

Fans along with the Dolphins Cheerleaders, TD and Fins Force had the chance to check out F!ZZ, an immersive experience allowing consumers to re-imagine how they look at their favorite beverages. F!ZZ brings to life the fun, effervescence, and excitement of soda through a unique experience filled with surprising new flavors and unexpected delights. Our favorite was the Offensive Lime that combined Mountain Dew with nerds, pop rocks, and much more.

THANK YOU FOR YOUR CONTINUED PARTNERSHIP AND A VERY MEMORABLE GAME DAY!

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