The brands I've worked on range from startups to established brands. Through considered design direction I create a brand's personality and positioning in the market unique. The Habitat brand which I conceived in 2007 has become a successful staple brand for Pillow Talks bedding range.
With design and project management experience I can suggest and deliver end products that follows brand guidelines and takes advantage of it's individual location. Signage projects include brand rollouts, signage maintenance, manufacturing and installation Australia wide.
FROM CONCEPT TO CREATION
Tasks include but not limited to.... arranging location photography shoots, brainstorming campaign stories, designing including hand drawn typography, to mock ups for presentations and production files supplied for various marketing outcomes.
Product styling for Pillow talk required an understanding of the various applications the Graphic Designer would be using the image in, good communication working closely with the Product Managers to present their product in the as desired and in instructing the photographer to capture the final result.
Working as the Senior Illustrator at Australia leading Greeting Card company For Arts Sake gave me sound experience of working to a brief and budget in a timely manner.
PHOTOGRAPHY and EDITING
From babes and bands... to not so glamorous unfinished modular buildings and photoshop editing.
Need to create a special tribute but don't know where to start? Visit www.pencildustdesigns.com