For the first time ever, Finnair has introduced a direct connection between Finland and California on June 1st 2017. The Finnish airline launched their new seasonal flight (June 1st to September 30th) between Helsinki and San Francisco International Airport with three weekly departures.
Through a close partnership with Finnair, Visit California in Scandinavia and Finland, represented by Atlantic Link, made sure that the important route got off to the best start possible.
Inauguration event at the U.S. Embassy
To celebrate the new gateway, Visit California and Finnair hosted an inauguration event at the U.S. Embassy in Helsinki the day before the first flight. The participant list included key media partners, travel trade executives, and industry influencers among the 100 guests with Karin Gert Nielsen, Managing Director of Visit California Scandinavia and Finland, among the keynote speakers.
This was the second of two press FAM corporations between Visit California and Finnair dedicated to secure high quality coverage of the new seasonal service to San Francisco as well as to give the media a unique insight into the strong diversity of The Bay Area including the trendy culture and history of San Francisco, the pulsating sports scene in Oakland, and the world-class food, wine and beer scene in Berkeley and Sonoma County.