Ace The Automated Marketing
With the hopeful surge of orders you can expect to see, it’s a great idea to ensure that your automated marketing is setup on the website. Automatic newsletter opt in at checkout will ensure you can engage with the customer after they have purchased an item and also gives the opportunity for a set of trigger emails introducing your business and top selling products. Popups with flash offers is also a great opportunity to grab some details and ensure they are on your marketing list.
Revamp Your Remarketing
Remarketing on social media is always a great way to tempt back customers by serving them ads on products they’ve previously looked at. In the lead up to this year’s Black Friday, users are going to be much savvier, revisiting items over and over to check if they have been reduced yet. This is where your Facebook pixel and captured data will come in most handy; you’ll be able to directly target social media users with discounts and promos on specific products that they’ve had their eye on. Instead of trying to hit all your followers with one sweeping campaign and making them seek out whether the item they’re after is reduced, tempt those back that have already paid an interest, and those who are patiently waiting for that Black Friday discount to be applied to checkout.