Geddes created her own philanthropic program named "Geddes Philanthropic Trust". Focused to raise awareness of child abuse and neglect Her philanthropic work has been very successful. In 2013, she created a series for the survivors of Meningococcal Disease. The photographs depict families and children that have been affected by the disease and honours those who have survived.
Geddes started a small studio and in 1988, her image of a little girl in a tutu became her very first published photo when it was printed in a local magazine. She received a great deal of attention for this photograph and that is when she decided on having a career in a unique style of children’s portraiture.
She produced the “Cabbage Kids” calendar, which was associated with the Child Protection Trust in New Zealand, and found a ready market for these charming pictures. By 1991, her husband had decided to quit his job as a TV program director to run three companies associated with his wife’s photography
Placed 1st in two sections at the AGFA Photokina competition, among other photographic awards and accolades, was awarded a Lifetime Membership in the Professional Photographers of America Association and received an Honorary Fellowship with the New Zealand Institute of Professional Photographers (NZIPP) in recognition of her unique style of photography and her success.