PLAN + DELIVER
We implemented our proven process of integrating culture, data and visual creativity to devise an authentic solution that is inclusive of everyone.
- Facilitated a focus group of target audiences, community members and partners create campaign
- Narrowed ideas into top 4, then voted on primary campaign language of Houston’s HOT Minds
- Drove creative that spoke culturally to key demographics for recruitment
- Delivered designs that were bilingual (Spanish/English), diverse (print, web, audio/visual), and relateable for key audiences
- Wrote bilingual social media content calendar for newsletters, advertisements, and promotions
- Used metrics refocus campaign and maximize results