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March 2021 COLORECTAL CANCER AWARENESS & pREVENTION

"Because of You" March E-Update Focus: COLORECTAL CANCER

When the American Cancer Society and the National Colorectal Roundtable launched the "80% by 2018" initiative in 2015, our corporate partners and CEO Chapter rallied behind it to help make a positive impact in our communities. "80 x 18" engaged organizations to work together toward a shared goal of getting 80% of adults age 50 and older screened for colorectal cancer by 2018.

Below are some of the highlights from your efforts to create awareness around colon cancer screening...

Dr. Brooks Addresses St. Louis Health Care Leaders at 80x18 Breakfast

On September 10, 2015, Dr. Durado Brooks, former ACS national director of colorectal and prostate cancers, made a stop in St. Louis to address local health care professionals about the Society’s “ 80% x 2018” initiative. More than 40 attendees from close to 15 health systems – ranging from hospitals and primary care networks to health insurance plans – got an in depth look at industry best practices and evidence-based findings to improve strategies for hitting 80% colorectal cancer screening rates by 2018 in the St. Louis area. The goal of this breakfast was to highlight the Society as a leader in this space and to identify partners in priority health systems and help strengthen their 80x18 plans. Our goals also included include finding gaps in the unscreened populations, as well as looking at the systems in place to successfully screen and treat all eligible people, and creating partnerships across the systems to accomplish this goal. The “80 by 18” breakfast was a great way for the Greater St. Louis Health Systems to learn about “80 by 18” and what challenges the community faces when it comes to early detection and prevention.

ACS Partners Recognized for Colon Cancer Screening Efforts in St. Louis Business Journal

In March 2017, the CEOs Against Cancer Chapter of St. Louis joined together to fund a four page spread in the St. Louis Business Journal highlighting "80% by 2018" and how they were supporting the initiative. Each of the 19 local companies and health systems who signed the "80x18" pledge were highlighted. Ameren, World Wide Technology, and Siteman Cancer Center shared individual progress being made as partners in the initiative.

Ameren receives nationwide recognition for efforts in employer colorectal cancer screening

In 2018, Ameren Corporation was recognized by the National Colorectal Cancer Roundtable with its “80% by 2018 National Achievement Award,” a national honor recognizing leadership in the ongoing effort to increase colorectal cancer screening rates across the Unites States. The award title reflects the roundtable’s national goal of regularly screening 80 percent of adults age 50 or over for colorectal cancer. In 2016, Ameren signed the “80% by 2018” pledge and began partnering with ACS to encourage colorectal cancer screening and awareness among co-workers. The company worked with its health plan to send targeted mailings to employees and spouses ages 50 and older who had not been screened. Ameren also encouraged screenings at employee health fairs, in its newsletter, in digital message boards, and by inviting co-workers to sign a pledge to demonstrate their personal commitment to get screened. As a result, screening rates increased from 58 percent to 72 percent of its 8,600 co-workers in just two years.