Rotten Tomatoes Instagram QUARTERLY SCORECARD

FOLLOWERS: 18,156 (+6k new followers since March)

DEMOGRAPHICS

PERFORMANCE:

TOP PUBLISHED MEDIA BY ENGAGEMENT

HIGHEST/LOWEST PERFORMING CONTENT

TOP INSTAGRAM STORIES

Weekend IG Stories tend to do better in general
Weekend IG Stories tend to do better in general, and the panel did much better than cosplay
Less is more. Only 3 posts
Weekend IG Stories tend to do better in general, and think Tom Holland is timely
Weekend IG Stories tend to do better in general and fans seem to LOVE Christian Bale
This was an experience that did well (The Rock one did not perform as well), can conclude that the Fast franchise helped and the quick tap to reveal
Weekend IG Stories tend to do better in general, keeping the Five Favorite Films to six seems to help with completion rate
This was a test when we first took over. Didn't have the tone down yet. Think too much celebrities.
I did this as a test b/c went for Fandango. Did not perform as well, think lesser known movie
Cosplay did not perform as well as YOS panel, will expect more
Think this is result of lack of knowledge of film, new face on screen and I posted too many
Should have held this till weekend or possibly closer to trailer drop, might have helped.
Mondays are usually slow days, but saw at least on IG that Blade Runner did not perform as well as expected on both brands.

SNAPCHAT: 348 followers

Despite posting Snapcodes on other platforms and promoting at conventions, follower count is extremely low. We are not getting our current followers to come over to Snapchat. If want to continue on this platform we will need to promote more on the website, partner with Snapchat influencers and if possible put money behind a Snapchat campaign.

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