Rotten Tomatoes Instagram

Rotten Tomatoes Instagram QUARTERLY SCORECARD

FOLLOWERS: 18,156 (+6k new followers since March)

DEMOGRAPHICS

PERFORMANCE:

TOP PUBLISHED MEDIA BY ENGAGEMENT

HIGHEST/LOWEST PERFORMING CONTENT

TOP INSTAGRAM STORIES

Weekend IG Stories tend to do better in general

Weekend IG Stories tend to do better in general, and the panel did much better than cosplay

Less is more. Only 3 posts

Weekend IG Stories tend to do better in general, and think Tom Holland is timely

Weekend IG Stories tend to do better in general and fans seem to LOVE Christian Bale

This was an experience that did well (The Rock one did not perform as well), can conclude that the Fast franchise helped and the quick tap to reveal

Weekend IG Stories tend to do better in general, keeping the Five Favorite Films to six seems to help with completion rate

This was a test when we first took over. Didn't have the tone down yet. Think too much celebrities.

I did this as a test b/c went for Fandango. Did not perform as well, think lesser known movie

Cosplay did not perform as well as YOS panel, will expect more

Think this is result of lack of knowledge of film, new face on screen and I posted too many

Should have held this till weekend or possibly closer to trailer drop, might have helped.

Mondays are usually slow days, but saw at least on IG that Blade Runner did not perform as well as expected on both brands.

SNAPCHAT: 348 followers

Despite posting Snapcodes on other platforms and promoting at conventions, follower count is extremely low. We are not getting our current followers to come over to Snapchat. If want to continue on this platform we will need to promote more on the website, partner with Snapchat influencers and if possible put money behind a Snapchat campaign.

Appreciate