ACT I - MADEME
05.24 - 06.02
To make the collaboration with MadeMe, a NYC streetwear label, relevant for Parisian girls, we partnered with two strong Parisian voices for females, adding their local point of view into the mix. The Starcow door dedicated to female consumers was totally transformed into a full yellow teenager room, reminding us something young Londoners experienced at the One Star Hotel. And to elevate the narrative and drive awareness among daring youth, we shot exclusive content with Paulette Mag, relooking at MadeMe 90's inspirations through the lense of Paris.