To highlight Norwegian Air Shuttle’s recent increase in the number of weekly direct flights from Copenhagen, Stockholm and Oslo to LAX, Visit California Scandinavia & Finland organized an influencer FAM trip to Southern California in partnership with the airline.
7 key lifestyle influencers from Denmark, Sweden and Norway were handpicked to share our messaging with their followers. The common denominator for all participating influencers is that they are among the leading lifestyle influencers on Instagram in Scandinavia.
We specifically targeted Instagram as a platform because this is the number one social media platform for brand engagement. In fact, Instagram accounted for 92% of all social interactions online in 2016. And the main purpose of working with exactly this group of influencers was to increase destination awareness as well as brand engagement around Visit California and participating partners.