Volvo Cars Daniel Lemus

About Volvo Cars

Volvo is a vehicle manufacturer started in 1927 in Gothenburg, Sweden

  • Founded to tackle tough Swedish roads
  • Name means "I roll" in Latin and logo is the ancient symbol for iron
  • United States Headquarters located in Rockleigh, New Jersey

Volvo's Misson: Our vision is to be the world’s most progressive and desired premium car brand. And we believe our global success will be driven by making life less complicated for people, while strengthening our commitment to safety, quality and the environment.

  • Lead the way in self driving and accident prevention technology, have 2020 Initiative to have 0 fatalities in Volvo cars
  • Examples that demonstrate their mission include the invention of the 3-point safety belts, the 3,000,000 mile Volvo P1800, and the emission-decreasing lambda sond

Financial Position

  • Taken over in 2010 by Geely Automotive of China, stock prices around $22.50
  • Geely have invested heavily in new production facilities and expanded Volvo's global market
  • Broken annual production record 3 years running
  • Compete against Mercedes, BMW, and Audi

Why I picked Volvo

  • Passion for brand and values
  • Corporate culture
  • Sales Associate position provides personal selling and customer interaction experience


Created By
Daniel Lemus

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