Diversity Project North America Information Kit POWERED BY NICSA

Accelerating progress in global asset management.

Our Mission: to promote a diverse and inclusive global asset management industry with the right talent in order to deliver the best possible results for clients, reflect the society we serve, and ensure long-term business sustainability.

The Diversity Project North America, a Nicsa program, is a cross-company initiative spanning all facets of the asset management industry. We are an active group of business executives leveraging collaborative leadership in order to accelerate diversity, equity, and inclusion (DEI) within the global asset management industry.

Organizational Structure

  • CEO Advisory Council: sets the strategic direction for the Project; comprised of business leaders from founding member firms
  • Executive Committee: ensures the committee work aligns with CEO Advisory Council objectives; comprised of business leaders from founding member firms
  • Benchmarking Committee: identifies metrics and standards
  • Education Engagement & Outreach Committee: attracts diverse talent to the industry
  • Events Committee: offers training and education for inclusive leadership
  • Fearless Leadership Symposium Committee: drives content & speaker identification for annual event
  • Industry Engagement Committee: shares findings and solicits actionable industry feedback
  • Member Engagement Committee: identifies and develops the next generation of leaders at our member firms
  • “Next” Practices Committee: shares forward-looking ideas to help firms build bold programs that advance equitable opportunity and support business results

Featured Collateral

Nicsa takes a pulse check on the perception of DEI in the asset management industry.

Simple starts are intentional behavior changes aimed at producing a real, tangible impact that can lead to a more diverse, productive, and inclusive workplace.

A best-practices approach to developing tangible business policies in support of racial equity.

Find more DEI content, including Case Studies and Tool Kits, here.

How to Leverage Your Diversity Project Membership

  • Collaborate and share important work being done internally and externally.
  • Hear from industry peers on what's working and what's not working.
  • Increase your brand awareness with announcement about your Diversity Project membership.

Ideas for Getting Started

  • Have employees join a committee! Committee members pitch speaker ideas and content creation ideas including webinars and case studies. When your firm is featured in our content, it is shared across our member network.
  • Join an open forum (open to all member firm employees) of 6,000+ users. The Nicsa Hub is a community resource that allows members to pose questions and share resources with other members. (See the Nicsa Hub Instructions.)
  • Create a Nicsa account that allows you to register for Knowledge Center content and webinars.
  • Get acknowledged in the Nicsa's newsletter, Quarterly Insights, social media channels and website.
  • Provide employees with a "Proud Member of the Diversity Project North America" badge for their employee email. (See the Media Kit.)
  • Include a Diversity Project North America badge on company RFPs. (See the Media Kit.)
  • Add the Diversity Project North America logo to your company website (partnership and/or DEI sections are typical)
  • Support industry advancements in DEI on your own social media channels with an easy to use Media Kit with example posts.
  • Submit content, firm DEI activities or ideas, and "knowledge shares" to Nicsa marketing for social media posting consideration.
  • Add information and resources to your intranet sites to help employees gain access to the latest updates.


Nicsa is a not-for-profit trade association striving to connect all facets of the global asset management industry in order to develop, share, implement, and advance leading practices.

Our Mission: to help firms operating in all segments of the global asset management industry meet the changing needs of their clients by aligning and educating industry participants through formal education programs, interactive forums, networking opportunities, and initiatives such as the Diversity Project North America.


For more information please contact:

Anne De May, VP, Sales and Member Engagement

ademay@nicsa.org | 508-683-1613

Justine Phoenix, Head of Diversity Project North America

jphoenix@nicsa.org | 617-680-6957