Sell and spin- the history of advertising
- Selling has always been grabbing attention
- Advertising began in the 14th century but it now means so much more
- It’s a ways to get people's subconscious and unconscious mind and motivate them in consumer behaviour using images and words
- Advertising works in an illusion that it is directed only for you
- The average person in America is exposed to 3000 advertisements per day
- The right icon can sell almost anything and almost everything to everybody
- Advertisers use icons to make the product more appealing to the audience as they can connect with the icon
- Marlboro went from selling very little products to being very popular after coming up with the Marlboro man.
- Leo Burnett came up with the idea of using icons to sell products.
- If the product does not appeal to the audience it won’t sell in the market, no matter how much you sell that product it still won’t sell.
- The main advertisings in the olden times were posters and images because majority of the people were illiterate
- The more people that became literate they started looking for more goods.
- The first printed advertisement came in 14th century
- The printing press helped advertising to conquer the street of London.
'Unique selling proposition' (USP)= reason why
How is the product different from others in the market
Repeat endlessly to increase retention
How did he attract his audience?
He destroyed all of the rules, he started doing his adverts completely differently. He created a whole new style of advertising.
Why specifically is his Volkswagen campaign so commonly cited as an example of outstanding advertising?
The Volkswagen campaign started in 1959. The reason why all of his adverts were so famous is because of the humour he used to attract his audience. He proved how creativity and art could really mix.