The Missing Murderer a murder mystery

What did we do?

We have put together a murder mystery experimental narrative by utilising Coventry's culture, background and versatile city structure.

We created 5 characters using fake FaceBook profiles allowing our audience to immerse themselves in a indulging murder story.

find the clues | follow the trail | solve the mystery

Why a Murder Mystery?

  • Humans are fascinated with murder (Mattiuzzi, 2011)
  • However disturbing, human's in their nature simply cannot look away or not be interested in such a spectacle.
  • Creating a safe Murder Mystery in the centre of Coventry allows inhabitants to immerse themselves in such a interesting taboo topic and eliminate the "distress of the unknown" (Maria Konnikova, 2013) and achieve "cognitive closure" (Kruglanksi, 1994).

Inspiration

DEMOGRAPHIC

Although the demographic for crime dramas tend to be that of a higher age, we felt the involvement of transmedia means crime drama is accessible to a younger generation (age 18-30).

Women love crime TV and the mystery behind our story is more likely to draw in women then men

These young women are likely to fall into the C1 - B social category

WHY facebook?

  • Over 1billion people actively use Facebook
  • It has the most tools
  • Easy to stage the communications between characters
  • Easily accessible

the story...

The Missing Person poster
The Friendship Tree

RESEARCH CONCEPTS

We indulged in many research concepts in order to have a better understanding of this media outlet.

For example...

The Dark Knight transmedia campaign

Gaming - and what makes a player happy

HOW TO DO IT ON A BIGGER SCALE

More Stages

Missions

More Immersing

Locative Media

Thank You

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