What did we do?
We have put together a murder mystery experimental narrative by utilising Coventry's culture, background and versatile city structure.
We created 5 characters using fake FaceBook profiles allowing our audience to immerse themselves in a indulging murder story.
find the clues | follow the trail | solve the mystery
Why a Murder Mystery?
- Humans are fascinated with murder (Mattiuzzi, 2011)
- However disturbing, human's in their nature simply cannot look away or not be interested in such a spectacle.
- Creating a safe Murder Mystery in the centre of Coventry allows inhabitants to immerse themselves in such a interesting taboo topic and eliminate the "distress of the unknown" (Maria Konnikova, 2013) and achieve "cognitive closure" (Kruglanksi, 1994).
Inspiration
DEMOGRAPHIC
Although the demographic for crime dramas tend to be that of a higher age, we felt the involvement of transmedia means crime drama is accessible to a younger generation (age 18-30).
Women love crime TV and the mystery behind our story is more likely to draw in women then men
These young women are likely to fall into the C1 - B social category
WHY facebook?
- Over 1billion people actively use Facebook
- It has the most tools
- Easy to stage the communications between characters
- Easily accessible
RESEARCH CONCEPTS
We indulged in many research concepts in order to have a better understanding of this media outlet.
For example...
The Dark Knight transmedia campaign
Gaming - and what makes a player happy
HOW TO DO IT ON A BIGGER SCALE
More Stages
Missions
More Immersing
Locative Media
Thank You