FAMILY ENTERTAINMENT CENTER SAS TEAM

VALUE PROPOSITION

Family Entertainment Center delivers the best combination of food, drinks, games, and friendly service in a memorable atmosphere. Utilizing their unparalleled service with the opportunity of customer loyalty will allow FEC to meet increasing regional demand and penetrate markets while pursuing their vision of excellence, integrity, and fun for all.

FAMILIES WHO PLAY TOGETHER STAY TOGETHER.

OBJECTIVES & OUTLOOK

  • Enhance Product, Price, and Placement Through Promotions
  • Word Of Mouth
  • Market Penetration
  • Increased Revenues

THE LOYALTY EXPERIENCE

All Members Receive a Birthday Dessert, Monthly Specials, and a Loyalty Track With Intermittent Gifts Based On Activity Level.

  • ACTIVITY REWARDS: $1 Spent=1 Point Gained & 10 Points Earned=$1 To Spend
  • 300-499 PLATINUM ($30-$49.99)
  • 500-799 GOLD ($50-$79.99)
  • 800-1499 SILVER ($80-$149.99)
  • 1500+ BRONZE ($150+)

IMPLEMENTATION OVERVIEW

  • Training Of Current Staff
  • 2 Locations Implemented Per Week = 55 Stores in 27 weeks
  • Launching Campaigns
  • Monthly Strategy Tracking & Implementation

YEARLY OBJECTIVES & RETURNS

  • YEAR 1: Implement Strategy, Train Staff, And Launch Campaigns
  • YEAR 2: Maximize Marketing Efforts through Customer Data
  • YEAR 3: Sustain & Enhance Experience With Additional APPs & Growth

QUESTIONS?

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