Rimaunangis (Malaysia’s Beef Brand)
Grant Agri has developed a local brand for the domestic Malaysian market known as “Rimanuangis”.
Rimaunangis follows the traditional Malay story of the crying tiger who craved for the best cut of beef. The tiger would only eat the best cuts and protected its prey from others whilst it fed. Steeped in cultural heritage, Malay mothers still to this day send their children to the local market to only buy the, time honored, “Rimaunangis” cuts from the local butchers.
Rimaunangis is the story of Malaysian beef, and a brand that the Malay community has deep affinity with.
“Bespoke” Solutions for Supermarket Chains & Buying Groups
Grant Agri offers long term supply solutions to major supermarket groups, grocery chains and buying groups, that provide fixed pricing and locked-in quantities based on a long-term supply contract. These are based on whole carcass utilization, with Grant Agri contracting the supply of quantity of cattle numbers per month, processed to specification to meet the retailers specific customer demands.
Pricing is based on whole processed carcass, wherein buyers utilize the entire edible potion of the animal for selected tray pack products and or, manufactured items such as sausages or beef patties.
Such products can be "co-branded" or "home-branded". This allows retailers to promote new products to market and provide a greater range of beef products to their customers.
Purchasing on the basis of whole processed carcass dramatically reduces supply costs, by averaging the cost over the whole useable animal, rather than variable costs per primal cut specification. Beef is also fresher, livestock being processed on a need-by-need basis rather than being imported in bulk and stored until retail. A virtual "daily fresh" product.
Correct packing of meat is crucial to overall quality and shelf life of the product, which in turn affects the return to the customer/buyer. Grant Agri offer a variety of packing options including;
1. Individually Wrapped – wrapped in an approved film, stock netting or bag.
2. Layer Packed – carton containing two or more layers.
3. Multi-Wrapped – single bag containing two or more items.
4. Tray Packed – rigid base container covered with a plastic film.
5. Modified Atmosphere Packed (MAP) - “retail ready”, the container is flushed with a mixture of gases to remove oxygen and impermeable to outside air and moisture.
6. Vacuum Packed – vacuum sealed removing oxygen from the packaging. This can improve meat quality, and can be adapted to tray pack packaging.
7. Specialty retail packaging - is available to promote shelf life, including triple layer film on Vacuum Tray packs, with the ability to peal back the top layer to allow for oxidization once on the retail refrigerated display shelf thus allowing meat to have a nice red colour at point of sale.