Protecting Howe Sound My Sea to Sky. ORG

OVERVIEW

Howe Sound is a long, narrow fjord situated immediately northwest of Vancouver.

It stretches 42km along vibrant island communities and ends at the outdoor community called Squamish, BC. With its stunning beauty and rich ecosystem, Howe Sound is the backyard and adventure playground of Vancouverites and the life and livelihood of the people who have called the Sound their home for centuries.

HOWEVER, HOWE SOUND IS YET AGAIN UNDER THREAT WITH THE FEDERALLY AND PROVINCIALLY APPROVED WOODFIBRE LNG EXPORT FACILITY PLANNED TO OPERATE AS OF 2020 JUST 7KM AWAY FROM SQUAMISH AND DIRECTLY ACROSS FROM THE COMMUNITY CALLED BRITANNIA BEACH.

Woodfibre LNG Export Facility - Proposed Site

CALL FOR BRANDING PARTNER

My Sea to Sky (MS2S) is looking for a Communications Partner to launch a new Vancouver-wide campaign to engage residents in the mission to Protect Howe Sound from unsustainable development.

ABOUT US

My Sea to Sky (MS2S) is a volunteer organization founded in March 2014 in response to the announcement of a proposal to site Canada’s first LNG Export plant in Howe Sound, just 7km away from Squamish, B.C.

Through educational events, research, community partnerships, dialogues and rallies, they inform citizens, provide tools and resources, and engage them to act in the protection of Howe Sound from unsustainable development.

They are reputed as the Watchdog by opponents of the LNG Export Industry and are called upon by communities to consult on all matters of LNG.

SUCCESSES

  • Created a community of over 5500 people with a common vision to protect Howe Sound for all generations.
  • Over 10,000 people signed the Howe Sound Declaration.
  • Over 200 volunteers.
  • Developed over 25 Community Partners including Patagonia, Lush, Pembina Institute, The Council of Canadians, Tanker Free BC.
  • Howe Sound Municipal Governments adopted resolutions banning LNG Tanker Traffic.
  • Co-Founder Eoin Finn - Noted Expert in LNG and consulted by Local Governments, Media and NGO’s. Over 50 speaker engagements and consultations in 2016.

KEY ISSUES

Pollution - 150,000 tonnes of GHG’s emissions equates to 19,000 extra cars on the Sea to Sky Highway
  • Increased risk of respiratory symptoms
  • Irritation of airways
  • Coughing
  • Difficulty breathing
  • Decreased lung function
  • Aggravated asthma
  • Onset of chronic bronchitis
  • Irregular heartbeat
  • Non-fatal heart attacks
  • Premature death
Social Costs - over $21 million every year (A new study as published in the scientific journal, Climatic Change)
  • Woodfibre LNG air pollution estimates: 43.8 tonnes of sulfur dioxide = $1.84 million + 295.7 tonnes of nitrous oxides = $20 million
Fracking Costs - discharges millions of gallons of water and toxic chemicals per well each year
  • Permanent removal of water from hydrological cycle
  • Contamination of groundwater & soil
  • Increased earthquakesImpacts to wildlife habitat
  • Animal health impacts
  • Toxic emissions
  • Oil spills
Marine Safety
948' LONG - 3 stories high-A 60,000 tonne LNG cargo carries within it the heat equivalent of 72 Hiroshima Atom bombs.
  • Canada has NO specific safety regulations for LNG Super tankers. Standards in the US require Coast guard escorting thru US waters and no fly zones overhead.
  • LNG Tankers will transit right by the City of Vancouver.
  • Long, narrow inland waterways are to be avoided, due to greater navigation risk per SIGGTO.
  • LNG ports must be located where they do not conflict with other waterway uses, including fishing, recreational boating, and ferries.
Public Safety
Hazard Map based on US standards - 3 hazard zones (500m, 1600m,3500m)
  • Canada is ignoring the Society of International Gas Tanker and Terminal Operators (SIGGTO) standards for siting an LNG Export facility.
  • During transit, there is a high-danger zone for 1,600 metres on either side of the LNG tanker (see Zone 2 boundary on the map). People within this zone risk death by asphyxiation, or death/injury by fire or explosion if an accident happens. Every time a tanker travels through Howe Sound (approximately 6-8 transits a month according to Woodfibre LNG) the following communities are in that high-danger zone: Bowen Island, Bowyer Island, Anvil Island, Passage Island, Porteau Cove, West Vancouver, and parts of the Sea to Sky highway.
  • Source: Sandia Report, 2004
ECONOMICS - few jobs and huge subsidies
  • During construction: only 4.3% of jobs (38.5 out of 895 jobs) will be for locals living in the Squamish/Whistler corridor.
  • During 25 - 40 years of operation: only 100 technical jobs.
  • A low, locked-in LNG royalty tax rate of 3.5% of net income, and that only after full amortization of capital costs.
  • 18 month grace period before carbon taxes apply.
  • 30% accelerated capital cost allowance for LNG facilities.
  • An “e-Drive” electricity rate subsidy estimated at $34million annually.
  • $1.7 million/yr from BC Hydro for IPP power (at double the average rate to other IPPs).
  • $540,000/yr selling unused carbon credits.
  • Potentially paying < $10 million in Property Tax . Woodfibre offered paltry $2 million to District of Squamish.
"HOWE SOUND SUPPORTS AN INCREDIBLE WEALTH OF NATURAL SERVICES WE NEED FOR OUR HEALTH, ECONOMY, AND CULTURE, YET WE DON'T RECOGNIZE THOSE SERVICES IN OUR PLANNING DECISIONS." MICHELLE MOLNAR - DAVID SUZUKI FOUNDATION ENVIRONMENTAL ECONOMIST

STRATEGIC PRIORITIES

Update Brand Positioning: Relaunch website targeting Vancouver audience with new brand messaging & promoting 3 new campaigns

Strategic Partners: Develop new & existing partnerships with key companies to gain access to priority target audiences (e.g. MEC, Whole Foods, Patagonia, Starbucks, Lush

Educational Events: Re-invigorate the energy conversation focusing on existing Renewable Clean Energy and the options it presents to local communities in Vancouver and Squamish

Policy & Politics: Develop materials to help people navigate the LNG messaging during the Election period and why LNG is not a valid option to create Prosperity for BC; MEC AGM meeting- request resolution to oppose LNG export facilities in Howe Sound

Fundraising: Create fundraising opportunities for community members to invest in the Campaigns; Take advantage of existing grants: MEC due end of March; Patagonia due end of April

EXPERTISE NEEDED

MS2S has repositioned itself beyond the purpose of stopping WoodfibreLNG to an organization that represents the Lower Mainland and Sea to Sky communities in their interests to Protect Howe Sound for generations to come.

They are looking for a Communications Partner who can assist in crafting a new brand and marketing strategy for the Vancouver marketplace to engage a broader audience in the Protect Howe Sound Campaign, and help them stand out in the myriad of campaigns and NGO messaging currently overcrowding this target market.

This is a multimedia campaign with the objective to inform, engage, join, and inspire action. Key messages specific to this market need to be crafted and will then be disseminated via canvassing materials, posters, social media, videos, events and advertising.

MS2S team can create the graphics from the creative and look after the web design.

LEADERSHIP

BOARD

Brenda Broughton - Ex Mayor Lions Bay and long time supporter of Protecting Howe Sound. Expertise in Municipal Government.

Chantal Schauch - Brand Strategist and Project Management Consultant. Expertise includes NGO and Board experience.

Cheryl Cameron - Dogwood Initiative - Full time Organizer. Expert in Leading high performing teams.

Melyssa Hudson - Contractor for NGO’s. Has worked with Forest Ethics and brings Campaign, Event and Administrative skills.

EXECUTIVE TEAM

Eoin Finn - Retired partner KPMG; MBA International Business; Phd Physical Chemistry.

Tracey Saxby - Partner in Visual Science a Visual design & Communications company; Bachelor of Science Honors (Botany); Previously Co-founded and managed Greener Footprints.

Delena Angrignon - Owner TSG Inc. a sales and marketing company for consumer goods; Previously worked for Costco Corp for 13 years.

THANKS

Thank you for taking the time to review our story and our needs. We welcome the opportunity to partner with your organization and would appreciate connecting with you in person to discuss this opportunity. Please contact me to arrange a meeting.

Delena Angrignon – Co-Founder - delena@myseatosky.org - Mobile: 778-266-1432

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