CREATING A SOCIAL MEDIA STRATEGY
Goal Plan- First decide what you want to achieve; which platforms are your consumers on?
Content Plan- Outline frequency and post consistently.
Conversation Plan- Determine the types of conversations that a company wants to have with their customers.
Operation Plan- Who will manage social media? Protocols, reputation management guidelines, and rules for conduct are all essential.
Evaluation Plan- Ex. track the number of status updates, videos, or links that a company shares to generate conversations.
CREATING BRAND PAGE
Brand Pages offer "insights" that include statistical data that can be used in measuring growth
The company's address, telephone number, website, and email address, as well as other social networking sites are crucial
Incorporate logos as profile pictures
Set up customized Facebook landing pages that require users to "like" the company page before they are able to access certain features
80:20 rule - 80% of content should be relevant to your audience, 20% should be company related
First priority of PR practitioner = listen to customers and communicate by engaging in conversations with them
Known for being a direct-to-consumer mattress company, they use Twitter for direct-to-consumer content.
5 Types of Pinners
The Influencing Pinner - Affects the decisions of those who follow them. They pin recommended products, websites, contests, etc.
The Purchasing Pinner - Pins content that is relevant to items they have purchased or plan to purchase.
The Almost Purchasing Pinner - Users pin images as a reminder of what they want to do, buy, plan, or share; wish lists.
The "In It for the Long Haul" Pinner - Explore and conduct research on products that they will eventually purchase (planning a wedding.)
The Instantaneous Pinner - Precise in what they search for
From April to June 2018, Absolut Lime made a video series that showed how to create cocktails in a visually appealing manner.
Created specifically for Pinterest, the videos were shot vertically so viewers could see the entirety of the video on the Pinterest boards.
They also used interest targeting to reach people looking for inspiration for birthdays.
Created with images by LUM3N - "workplace office desk" • rawpixel - "office business laptop" • coffeebeanworks - "web design facebook facebook page" • lalo Hernandez - "Google y M&M" • Con Karampelas - "Twitter Homepage" • rawpixel - "untitled image" • TheDigitalArtist - "linkedin social media internet" • FirmBee - "pinterest facebook social media" • Charles 🇵🇭 - "Pinterest" • Melissa Walker Horn - "untitled image" • TeroVesalainen - "snapchat social media smartphone" • Toni Hukkanen - "Instagram in the street" • ian dooley - "Pretty in Pink" • LUM3N - "workplace office desk" • rawpixel - "business afternoon awake"