The principal can develop her twitter account as a means to amplify the educational initiatives underway at our school. Start with pinpoint focus on our relationship with Harvard and Project Zero, and our efforts to create a culture of thinking. She could tweet about thinking routines, teacher training, and evidence of thinking and learning on the walls of our school.
Or finally, tweet links to blogs explaining what is happening. Here is an example of a blog for our French speakers
2. Use our Television Feed
We have televisions placed all around our school. Two of them are on the ground floor facing the entrance, so they are the first thing people see as they enter the building. These present a wonderful opportunity to communicate with the people entering our building; the core of our community.
I created these posters with QR codes that link to videos of regular things, happening regular days in the various areas around the school. These can be place in the public areas, so as guest visit during the school day, they can experience the school without disrupting classes.