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Photo licensed form Falls Creek Alpine Resort

My project is non-for-profit organisation giving back to the mountains in Victoria and New South Wales that are impacted by climate change, through young skiers and snowboarders.

Design Problem

The climate crisis is reaching a tipping point. One of the industries at the forefront of impact is the ski industry in Australia. According to the CSIRO the Australian Alps have warmed at a rate of 0.2C per decade for the past 35 years. With predictions of a one degree increase over the next decade opportunities for snowmaking will be halved by the 2030s and natural snowfall will continue to decline.

This is a concern for young people who are passionate about snow sports, questioning how changes can be made to ensure the Australian winter sustains over the coming decades.

Design Solution

My research showed that making environmental changes to reduce carbon emissions in the next ten to twenty years are crucial to sustaining the Australian winter season.

Peakrise is directly giving back to the mountain environments through tree planting. It is funded through the profits made from selling up-cycled skis and snowboards. With a short term goal to plant 5000 trees locally within the first year, and a long term goal to then grow to 100,000 trees by 2030. It’s vision is to connect young skiers and snowboarders to a journey of environmental change, through their passion of the mountains.

Target Market

Images: (Top Left) sourced Unsplash. (Top right & Bottom) Licensed from Falls Creek Alpine Resort.

Why is this topic personally important?

I am passionate about skiing and snowboarding and how it connects me to the roots of the mountains. Spending quality time in the mountains gives me a new perspective of how valuable they are. I am always challenging myself to adopt more sustainable products into my mountain lifestyle and seeking how I can do more. Seeing a reduction in snowfall over the last decade grows my concern for the mountain environments and what this means for the future of skiing and snowboarding.

With our natural world rapidly worsening due to climate change, I believe that the design industry is one of the most powerful tools of communicating the current issues we face.

Brands & organisations of inspiration

POW - Protect our winters

Protect our Winters is a non-for-profit organisation engaged in 16 countries, that holds their own theory of change, to help passionate outdoor people protect the places and lifestyles they love from climate change.

Protect Our Winters has inspired my project to focus on the people, and building up a community of like minded skiers and snowboarders, to connect and create a positive environmental impact.

Whistler Blackcomb

Whistler Blackcomb is one of the largest ski resorts in North America with their energy 100% created by a micro hydro renewable energy plant.

Whistler Blackcomb is known about going beyond environmentally. This has inspired my thinking in the developmental process to ask more questions, dive deeper into the core issues and to create a unique point of difference.

Surfers Against Sewage

Surfers Against Sewage is a non-for-profit organisation with a voice for the ocean. Their vision is to create activists who are passionate about protecting the ocean through petitions, events, donations, merchandise and campaigns.

It is has inspired me in the developmental process to create a community where people can connect to a journey of environmental change, whilst gaining a greater awareness of the current issues the outdoors faces.

Competitor analysis

Articles

‘Climate Change Threatens Future Of Australian Ski Season’

... The $1.8 billion industry is on increasingly shaky ground, due to greenhouse gas emissions melting the pure white powder on higher slopes at an alarming rate.

'Snowfields a generation away from climate meltdown, report warns'

'The report for the Andrews government forecasts another 20 to 30 years of economically viable natural snowfall for the state’s biggest alpine resorts, Mt Hotham, Mt Buller and Falls Creek, and perhaps 10 years or less for the lower altitude resorts Lake Mountain and Mt Baw Baw.'

‘Climate change could shrink Australia’s ski season by 80 days a year by 2050, CSIRO says’

Idea behind 'Peakrise'

Style Guide

Reflection

I have been greatly challenged my design thinking skills particularly in the concept development in the initial stages of the project. I have a broader understanding of how to construct a brand from an idea, in which was grown from extensive research and refinement. It has taught me the importance of being consistent with the heavy workload, with regular check in's with teachers and research. Furthermore I recognize that networking with other printing companies and organisations takes time, therefore communicating at early stages of the project achieves a successful outcome.

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