Spain's presence in the MENA market
The constantly evolving landscape of the Middle East brings a world of opportunities for Spanish brands that wish to unlock their potential in the Middle East interior design market and establish new collaborations with the region's key players.
According to ESTACOM statistics for the period January to June 2018, Saudi Arabia, Kuwait and the UAE have ranked among the 20 top markets for Spanish furniture brands, positioning 12th, 16th and 17th respectively. In the same period, other MENA countries, such as Morocco, Algeria and Qatar, have also appeared among the main purchasers of Spanish furniture products. Altogether, sales to MENA countries accounted for 9% of the total exports.
Together with the residential market, hospitality has been over the latest years one of the targeted sectors for Spanish furniture and lighting companies that have worked on major projects all over the region
Pure art furniture. The finest cabinetry is represented by AGRIPPA with their amazing catalogue of hand-sculpted furnishing pieces. All in solid American walnut and other precious materials (marble, leather, alabaster), these “functional sculptures” – as they are referred to by experts – include stunning ornaments which are sure to impress with their polished aluminium, glass, mirror, natural fibres and gold and silver details.
All the objects can be considered authentic pieces of art that rise above trends and add a timeless appeal to classy ambiences.
Highlight: ISADORA chair
Isadora is a wing armchair that explores the typologies of the Nordic designs of the 50s, but at the same time it features elements that recall the futuristic and bolidistic movements. His silhoutte evokes many things: a spacecraft, the legs of an insect or even the limbs of a feline about to jump on its prey.
Essentially Mediterranean. Founded as a family business in 1941, specialising in the production of blankets. During the mid-80s they began manufacturing carpets. Since 2000, the company has focused exclusively on outdoor furniture products. Their ambitious business strategy was consolidated through rapid expansion to become a world leader in outdoor designer furniture. The company is now international, having opened shops and showrooms in a number of countries worldwide.
Highlight: TIMELESS outdoor furniture
TIMELESS is one of the latest outdoor furniture collection created by Borja García and José A. Gandía-Blasco for the brand. Inspired by the rational architecture from the early 20th century, its design of subtle but distinctive forms communicates honesty, without any unnecessary ornament other than its structure.
Its various elements are carefully balanced in order to provide maximum comfort. The different colours of the aluminium structure and the various upholstery options allows for the easy adaptation of the collection to its settings, for both residential and contract applications.
Design that inspires. Founded in the early nineteen-seventies by Santiago Castaño Carpena, the family-owned SANCAL has taken a new turn over the past years to become one of the most interesting furniture companies in Spain. Over the years, they have stayed true to their Spanish identity and their passionate, open, joyful yet humble approach is captured in every design.
They work with world renowned designers and focus on innovative furniture and comfort unlike any other. That’s why today the brand can boast some of the most acclaimed international designs, such as the TEA collection by José Manuel Ferrero, the KONOHA benches by Toyo Ito, Ioanna Vautrin’s PION tables, the FLOAT benches by Karim Rashid or the TALO sofa by the German Sebastian Herkner…
Highlight: MULLIT chair
The crazy idea of a "cushion with legs" was the starting point for Yonoh to roll up their sleeves and get down to work. The result is Mullit, an original chair with a formal design.
Its proportions are well balanced thanks to the overwhelming volumes of seat and back cushions set against the visual lightness provided by its legs, inviting you to take a seat and enjoy a pleasant experience.
To reinforce the fluffy effect, a subtle ruffle has been used on its back, as well as a flange; another nod to scatter cushions. The wide range of textiles and a choice of bases contribute to the versatility of the chair: wooden legs that look like toothpicks, minimalist metal legs or electrolytic plating from a past epoch.