World Malaria Day, established by the United Nations General Assembly, is internationally observed on 25th April each year. The day presents an opportunity to raise awareness of the incredible opportunity we have to eliminate one of the oldest and deadliest diseases and save millions of lives and help communities thrive. Numerous events are held in malaria-affected and donor countries around the world to mobilize global and local leaders, civil society, the private sector, academic institutions and communities in the fight to end malaria.
Each year, the RBM Partnership organises an internationally visible official ceremony to mark the day. This year, the official celebrations will be hosted by the city of Paris, with the French Government supporting a range of activities taking place in the capital, to celebrate the day. This will present an increased opportunity to engage with other Francophone countries, where 313 million people are at risk of malaria, on World Malaria Day. Indeed, half of the 10 highest malaria burdened countries are Francophone countries.
This year’s theme for World Malaria Day 2019 – ‘Zero Malaria Starts with Me’ or ‘Zero Palu! Je m’engage’ – will looks to intensify engagement in the malaria fight globally.
How partners can help promote the day
Coming ahead of the Global Fund to Fight AIDS, TB and Malaria Replenishment meeting this October in Lyon, France, it is even more vital we use the day to draw global attention to malaria and the need for urgent action.
We encourage all partners to help us promote the lead-up to this important day by sharing content including posts, photographs and infographics on your social media channels. This toolkit has some suggested posts for you to use in the lead up to the event. Further collateral such as posters, infographics and web banners, as well as additional social media content for use on the day, are currently being developed and will be shared with partners as soon as possible.