The differences in male and female advertising Natalee Sherwood

Why gender advertising?

Men and women perceive ads differently and find different aspects of a product more important than others.

  • Length of time spent looking at an ad
  • Amount of detail in the ad
  • Style of the ad
  • Brand of the ad
  • Men - logos
  • Women- pathos

Common gender specific products

ad comparison

statistics and differences

what gender advertising looks like

gender advertising for kids

The effects of gender advertising

  • gender roles being enforced
  • gender specific job ads
  • children being forced into a specific place in society
  • gender categorization
  • stereotypes being advocated
  • women and men being shown in an unrealistic way

References

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"33 Unnecessary Gender Specific Products". Odyssey. N.p., 2017. Web. 14 Mar. 2017.

"Bic Pens For Women". YouTube. N.p., 2017. Web. 21 Mar. 2017.

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Cadbury, Maria et al. "Tips On How To Target Different Genders In Marketing Strategies - Real Business". Real Business. N.p., 2017. Web. 14 Mar. 2017.

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Fusion, Jenna. "Marketing To Men Vs. Women". Smallbusiness.chron.com. N.p., 2017. Web. 14 Mar. 2017.

gillette,. 2017. Web. 14 Mar. 2017.

Hatt, Joanna. "How To Appeal To Men Vs. Women In Advertising". Yourbusiness.azcentral.com. N.p., 2017. Web. 14 Mar. 2017.

pantene,. 2017. Web. 14 Mar. 2017.

Wolska, Malgorzata. "Gender Stereotypes In Mass Media. Case Study: Analysis Of The Gender Stereotyping Phenomenon In TV Commercials. | Krytyka.Org - Nauka, Polityka, Kultura, Społeczeństwo". Krytyka.org. N.p., 2017. Web. 14 Mar. 2017.

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