Flaw: Focusing on the sale/Transaction
It has been a staple of fundraising to sell candy, cookie dough, pizza kits, and coupon books door-to-door in an attempt to appeal to the consumer lifestyle and bring in the bacon. But, more and more we are seeing that this type of fundraising does not work.
When the focus becomes the item rather than the cause, you have taken away the number one incentive people have for donating: investing in your mission.
A huge part of fundraising is based on relationships: The relationship between your organization and those you’re supporting, the relationship between donors and receiver (i.e., students, homeless pups, etc.), and, especially, the relationship between your organization and your donors.
When the focus is on the sale, this necessary relationship is replaced with a simple transaction. Your donors place an order, give you money and get their goods. End of story. But, if your donors are deeply involved with the mission of your organization and the progress of your fundraiser, then they are much more likely to give often and give big.
Buying Vs. Investing
There is a big difference between giving to or investing in a cause and buying. Recall the last time you donated to an organization, gave out spare change to a homeless person or took a bag of old clothes to the Salvation Army. Now, think of all the things you bought on your last trip to the grocery store. Which had a bigger impact on you? Which would you encourage your friends and family to do with you?
A great way to get away from the habit of focusing on the sale is to tell your story through your fundraiser.
Example of a story worth investing in? Get Movin’ set out to make a difference in the way schools fundraise. We service event-based fundraising with a focus on health and activity for the students and simplicity for PTO/PTA Groups and parents. Our Fun Runs and other athon fundraisers are big, fun events, promote healthy living, get the kids active, are easy for parent groups to pull off and simple for parents to get behind and support. Through our fundraising events, we tell our story and express the mission of Get Movin'.
You deserve a flawless fundraiser.
We hope highlighting these common flaws has been helpful to your future fundraising efforts. Keep tabs on our blog and Facebook page for more tips and discussion about putting on flawless fundraisers.
Created with images by rawpixel - "untitled image" • Mediamodifier - "ecommerce selling online online sales"