Cipe Pineles By Patricia Franco

Born in Vienna, Austria in 1908, Cipe Pineles became one of the most influential women in graphic design and art direction of the twentieth century. In 1923, she immigrated to the United States where she attended high school and later enrolled in Pratt Institute in Brooklyn, NY.

Upon graduating, Pineles was hired by American publisher Condé Montrose Nast (founder and publisher of magazines such as Vogue, The New Yorker, and Vanity Fair) to work for his company, Condé Nast. Throughout the 1930's and 40's, she was taught editorial design and art direction by Mehemed Fehmy Agha, who was an art director for Vogue, House and Garden, and Vanity Fair. In 1942, she became the art director of Glamour magazine, as well as Seventeen, Mademoiselle, and Charm. She later went on to become the first female member of the Art Directors Club of New York and was inducted into their Hall of Fame.

Cipe Pineles had a major influence on graphic design and society through her work. She opened the doors for many women to pursue careers in graphic design by becoming the "first" in many venues. She often focused her designs on working women and promoting their independency, which are featured in her designs for Charm magazine. Additionally, Pineles often collaborated with other artists like Ad Reinhardt, Lucille Corcos, and Andy Warhol to illustrate pieces for Seventeen magazine, as she believed that it was important to present modern art.

In 1961, she began working independently for clients such as the Lincoln Center for the Performing Arts as well as the Parsons School of Design. She also taught editorial design at the school and was put in charge of the their publication.

Throughout her work, Pineles demonstrates the use of various formal elements and principles of art. The elements of color, negative space, and texture are featured in her work as shown in the photos above. For example, she uses negative space in her design for the Lincoln Center Journal and texture for the jewelry on the Vogue cover. Color can be seen in almost all of her works, however, her use of color really stands out in the design for Charm magazine (shown above) and adds emphasis to it.

Furthermore, she uses the art principles of balance, scale, unity, contrast, and visual movement in her designs. Pineles uses balance in both of her designs shown below as they are both symmetrical. She also demonstrates the use of scale for the magazine pages below (c) to create depth and a sense of movement. Additionally, unity can be seen on her Seventeen cover design that features the woman with the bicycle. Lastly, contrast is used for the parking sign in picture (c).

(a) (b)
(c)

In conclusion, I learned so much fascinating information through this research project and discovered how much of an impact Cipe Pineles really had on graphic design. She paved the way for graphic design opportunities for women, which prompts me to have a lot of appreciation for her work.

References

California State University, Northridge. (n.d.). Cipe pineles. Retrieved March14, 2017, from http://www.csun.edu/~pjd77408/DrD/Art461/LecturesAll/Lectures/PublicationDesign/EditorialDesign/Cipe%20Pineles.html

Carrillo, L. (n.d.). Cipe pineles-Designer report. Retrieved March 14, 2017,from Cnx website: http://archive.cnx.org/contents/588c5446-d866-4aca-9267-2589edfe55f5@1/cipe-pineles-designer-report

Designworklife, M. (2014, January 22). Badass lady creatives [in history]: Cipe pineles [Blog post]. Retrieved from http://www.designworklife.com/2014/01/22/cipe-pineles/

History of Graphic Design. (n.d.). Cipe pineles. Retrieved March 14, 2017, from http://www.historygraphicdesign.com/the-age-of-information/the-new-york-school/246-cipe-pineles

Scotford, M. (1998). Cipe pineles. Retrieved March 14, 2017, from http://www.aiga.org/medalist-cipepineles

Yi, P. (2015, November 8). Foundation 2d project 3 updates [Blog post]. Retrieved from https://oss.adm.ntu.edu.sg/limp0062/2015/11/08/foundation-2d-project-3-updates-2/

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