#GWELLBEING is about promoting Mental Health on campus. The target audience will be GW students. Both students with diagnosed mental illnesses, and those who are not. It is important to reach out to the entire student body because this does not affect just students with mental illnesses. This campaign will help students that have a mental illness get informed about what options they have on campus. And it will help students that do not have a mental illness learn more about it so they can be educated and help those that may need it, and maybe even realize that they may be suffering and did not even realize it.
First, we want to spotlight the different options that GW offers students to handle with mental health issues: GW Listens, the individual and group counseling, and the Art Therapy Clinic. The campaign will hopefully feature guest speakers, such as local athletes and politicians, that have been vocal about mental health, movie screenings, giveaways, videos, photo-ops, animal therapy, and other small events. All posts will have the #GWELLBEING hashtag to make it cohesive. Students will be able to share their stories and hopefully inspire others to share their stories as well, or get help if they need it.
The campaign will have a Facebook page, Twitter page, and Instagram page. While it will not have its own Snapchat account, we will do Snapchat filters and get permission to use the gwuniversity Snapchat account to promote it. A couple of weeks before the campaign we will send out a survey to see how much GW students know about what options GW offers for mental health/their knowledge of mental health in general. We will send out the same survey a couple of weeks after to see if there was any difference.