#GWELLBEING Anahi Hurtado


  1. One in four students have a diagnosable illness
  2. 40% do not seek help
  3. 80% feel overwhelmed by their responsibilities
  4. 50% have been so anxious they struggled in school
  5. One-third of students have had difficulty functioning and performing academically due to depression

according to the National Alliance on Mental Health

Let's Bring Mental Health to GW

Campaign Review


Campaign Mission

#GWELLBEING is about promoting Mental Health on campus. The target audience will be GW students. Both students with diagnosed mental illnesses, and those who are not. It is important to reach out to the entire student body because this does not affect just students with mental illnesses. This campaign will help students that have a mental illness get informed about what options they have on campus. And it will help students that do not have a mental illness learn more about it so they can be educated and help those that may need it, and maybe even realize that they may be suffering and did not even realize it.

First, we want to spotlight the different options that GW offers students to handle with mental health issues: GW Listens, the individual and group counseling, and the Art Therapy Clinic. The campaign will hopefully feature guest speakers, such as local athletes and politicians, that have been vocal about mental health, movie screenings, giveaways, videos, photo-ops, animal therapy, and other small events. All posts will have the #GWELLBEING hashtag to make it cohesive. Students will be able to share their stories and hopefully inspire others to share their stories as well, or get help if they need it.

The campaign will have a Facebook page, Twitter page, and Instagram page. While it will not have its own Snapchat account, we will do Snapchat filters and get permission to use the gwuniversity Snapchat account to promote it. A couple of weeks before the campaign we will send out a survey to see how much GW students know about what options GW offers for mental health/their knowledge of mental health in general. We will send out the same survey a couple of weeks after to see if there was any difference.

Social media



All events will feature representatives from the GW Listens and the Counseling Services, so students can ask questions and learn more.


While there is a Mental Health Awareness Month, it is usually in May. I feel that is too late, and instead chose October. I chose October because it gives students over a month to get established, but it is also when midterms start to come around. Since midterms and exams are a big cause of mental illness for college students, I felt it was important to highlight this campaign before, and prevent any unfortunate cases.


  • After the campaign, both the number of volunteers and callers to GW Listens increased dramatically. Students were calling just to have someone listen to them, to help them through tough situations, or just help them deal with stress.
  • The post-campaign survey showed a 53% increase of student awareness of GW programs offered, 47% declared an improvement in their overall state, 72% showed an increase in knowledge and awareness.
  • The social media pages continue to post facts and information, and the audience continues to grow.
  • With the help of SA, the campaign managed to get enough support to increase the number of free counseling sessions from 6 to 12.
Created By
Anahi Hurtado

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