MAX 2016: Make It on Mobile Awesomeness featuring artists, creative giveaways and thousands of attendees

At MAX 2016, we introduced the Make It on Mobile Studio as brand-new concept for the Community Pavilion. Inspired by the Make It on Mobile summit held at the Cooper Hewitt Smithsonian Museum in New York City in spring, we invited many of the original 16 artists who attended the NYC event and also hosted a few guest Adobe and partners to teach hands-on, 30-minute sessions on their favorite Adobe mobile app.

Left to right: David Macy, Kervin Brisseaux, Victoria Siemer, Gabriel Campbell, Dan Mumford, Andreas Preis, Brian Yap, Gyimah Gariba

Over 300 people attended across 18 total sessions. Everyone was able to follow along with each artist and play with the Adobe apps on iPad Pros and Apple Pencil.

Many attendees downloaded the apps right away, while others exclaimed, "I need an iPad Pro now!" They really had a blast and enjoyed face time with our artists.

Our artists represented a variety of disciplines, including photography, illustration, graphic design, and video.

Each session was limited to 18 seats, which allowed for intimate and personalized learning. Seeing attendees help each other and learn from each other was also super rewarding.

As a gift to every person who attended our Make It on Mobile Studio sessions, we handed out the Make It on Mobile anthology, which featured 26 beautifully printed and designed posters. We handed out over 400 total during MAX.
Left to right: Elizabeth Payne (our awesome event team staff), Robert Generette III, Brian Yap, Elise Swopes

Make It Experience: Illustration and Graphic Design

The Adobe Make It Experience booth hosted various product experiences, including those in photography, illustration, creative imaging, video, web, graphic design, and much more. The creative mobile apps were mostly represented in the illustration and graphic design areas, where we had attendees engage in easy creative exercises to take home some fun freebies.

For Illustration, we had 13 iPad Pros and Apple Pencils set up with Photoshop Sketch available for attendees to draw. Five different vector coloring book templates were provided by Andreas Preis, Andrea Pippins, and Jenean Morrison, all of them available for attendees to color in if they wanted to do so--and many did! The takeaway was a sticky poster printed at 11x14" by LexJet.

For Graphic Design, we had 13 iPhones set up with Capture CC and encouraged attendees to make Patterns, which they could then see get turned into black and white ceramic coaster tiles. We had such an overwhelming response that we ran out of the 3,000 tiles and had to order an additional 500 leather coasters to keep up with demand. Universal Laser Systems did a great job of printing.

A big thank you to everyone involved with the Make It on Mobile party this year. Let's make 2017 even more spectacular!

Created By
Pollyanna Macchiano
Appreciate

Credits:

Pollyanna Macchiano and Sam Wick

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