FASHION RUNWAY Final Presentation By: Tayah Stone & Devin Miller

Evolution of Runway Shows

In the late 1800's, the designers would employ women to wear their designs around surrounding racetracks to get noticed, photographed and reported on media.

About the 20th century, the higher-end fashion designers employed in-house models or "mannequins" to display their designs. When these shows took place there was a small group of customers who were served hors d'oeuvres as the models walked around showing off the design.

By the early 1900's, "fashion parades" became a popular occasion. These shows lasted up to three hours and would occur every day for weeks. In 1918, the couture houses began to hold the fashion shows twice a year where foreign investors would come to Europe, the basis of what we now know as "fashion week."

By the middle of the 1950's, the high-class department stores would use runways shows as their way to enlarge their reputation.

One of the greatest moments from runway would be Naomi Campbell, Christy Turlington, Linda Evangelista and Cindy Crawford going down the runway as they lip-synched "Freedom."

Mid 1990's, the birth of the Victoria's Secret Fashion Show would take make a huge impact for the runway, as it became one of the biggest shows to watch.

Late 1990's, Yves Saint Laurent, a French designer, held an astonishing show before the World Cup final. It made history in the French fashion, also having almost a billion viewers watch.

21st Century Fashion Runway

America's Next Top Model is the most successful and longest-running fashion reality series in history. There has been over 22 cycles over the span of 12 years. In the fall, Season 23 will be striding the runway on VH1. The season will take place in New York City.

Around the World

In Fall 2016, 312 shows were viewed and 8,727 model castings from New York, London, Paris, and Milan. Less than 25% of the models were models of color.

For all four cities, in Fall 2016, 75% of the models were white and about 25% were of color. In Spring 2016, about 78% were white and in Fall 2015 80% were white.

Bamako Fashion Week

Bamako Fashion Week 2015 was a fascinating step for the fashion word in the Mali country. It took place at the Azalai Hotel Salam, where designers from France, Senegal, Guinea, and others participated.

Diversity Impact

Fashion is a big business and popular culture.

In recent shows, critics have began to broaden their horizon and made the runway open to a different variety of models:

  • Plus size
  • Asian, Black, Latina
  • Transgender
  • Eccentric-looking

With the diverse amount of models, it allows for the expansion of fashion's audience and social conversation.

The Fashion Spot says, "Nearly 32% of models on the the fall 2016 runways in New York were women of color."

Each show should offer a unique representation of every conceivable consumer. Fashion has the responsibility to reflect our culture, not the individual modeling it.

Social Media Impact

Fashion weeks worldwide connect the world on a social level.

Social media has made fashion more democratic because designers can receive instant feedback on their designs.

  • Instagram
  • Facebook
  • Twitter
  • YouTube
  • Snapchat
  • Google+
  • Periscope

Runway shows are streamed online, attracting millions of people around the world.

Bringing it Back Home to VCU

Group MODA is VCU's first and only student-run fashion organization that thrives on promoting diversity, creativity, and confidence in one's self and one's personal style.



Created with images by fervent-adepte-de-la-mode - "Roberto Cavalli Fashion Show Milano 2009" • henryjose - "Stop Looking! Fashion Runway 2011" • 3112014 - "fashion show fashion catwalk" • henryjose - "Stop Looking! Fashion Runway 2011" • 3112014 - "fashion show fashion catwalk" • henryjose - "Stop Looking! Fashion Runway 2011" • 3112014 - "fashion show fashion catwalk" • #158 - "ODD MOLLY SS2011 NEW YORK 09/15/2010" • 3112014 - "fashion show fashion catwalk" • Lloyd Klein - "Tyra Banks and Jazlene Gonzales both wearing Lloyd Klein" • 3112014 - "fashion show fashion catwalk" • 3112014 - "fashion show fashion catwalk"

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