MAT/WT - LA HUB -

overview

WT Stretch - 6 Months

  • Develop & Grow the LA HUB
  • Elevate FPT Footprint & Voice in WT
  • Facilitate Current, Upcoming & Future WT Tests
  • Share WT Learning with Basketball

Develop & Grow the LA HUB

Trip Building

Influencer Database

Eric Conner - Dan Wells - Gina Sheldon - Emma Fox & Jennifer Saltiel - Zach Klaas

Athlete Database

  • Laser Focused Recruiting
  • Silo Specific Tester - CrossFit, Boutique, Big Box Gym
  • Authentic Model Specific Tester - Free, Zoom, Metcon/Repper

Trip Planning

  • Keys to Success: Athlete Engagement, Gym/Box Exposure, Focus Groups, Insight Gathering & Real Time Category Feedback at WHQ from LA

HUB Growth

  • Continue to Create Depth to the Partnerships

LA 11.28-12.1

  • Model Check-in: Metcon 4, Repper 2
  • Category Exposure: Athletes, Influencers & Full HUB Capabilities
  • SPSU19 Insights Gathering

MAT SP 19 Collaborative Brief

  • LA HUB
  • Goals
  • Models

MAT/WT Successes

  • Athletes Currently Testing
  • MAT Team Athletic Interaction
  • Debrief

Sustainability

  • Influencer Database Growth
  • Athlete Database Growth
  • Category Buy-In

MAT/WT Opportunities

  • Morning Agenda Brief
  • "Herding Cats"
  • Background on Gym, Owners & Athletes

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