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Funnel Structure

What should a basic funnel look like?


How do you set this up?


How will this work?


Did your funnel work?


What could go wrong or what should you look out for?

Funnel Structure

Page Growth

Why is page and audience growth so important and why should you prioritize it?

Contest Promotion

What are the best ways to get eyes on your contest?

Freebies and Discounts

What should you offer to your grand prize winner and participants?

Redemption Tracking

Are customers bringing in your offers and discounts?


How did your campaign do?

How do you set this up?

Facebook and Instagram Audience Growth

Promote your audience collection efforts using Facebook and Instagram ads.


Promote your contests using Facebook and Instagram ads.


  • Collect emails using landing pages and send autoresponder coupons to your new subscribers.
  • Image-based, branded emails


  • Use Zapier to send autoresponders to your new subscribers.
  • Only text-based emails


Who gets what?


  • Winners should receive a free item (usually larger ticket item).
  • Winners should also receive direct contact from the business about their win and to coordinate arrangement to get prize.
  • Use Facebook or Instagram messenger to message the winner and collect information or take it offline via email or phone.


  • Participants should receive a discount or small free item.
  • Participants submit their emails into a form to receive a coupon for their discount or small free item.
  • Use landing pages to collect participant emails and autoresponders to send the coupons.



Each contest is designed to gather data about potential customers and entice them to come in.

Point of Sale

Use the point of sale to gather data about customers to market to them regularly.


Use the data you've collected to remarket to those customers using targeted marketing.

  • Facebook ads
  • Email broadcasts

Attributing Sales

How do you attribute the sales that come in? How do you know where they are coming from?

  • Promotion and coupon codes
  • POS integration


What can go wrong with your funnel? Why is it not working?

  • How timely is your offer? If it's not timely, you may have low participation.
  • How useful or relevant is your offer? If it's not something someone wants to use, you may have low participation.
  • Do you have a low fan count? That could mean you have a small opportunity.

Swipe File

Click this link to download the swipe file that accompanies this webinar. Use it to get ideas and tips on how to best run contests for your business. The best part about it? You can steal all of the ideas, including contest copy! Click and start today!

Webinar Special Promotion

If you need some help, sign up for one of our monthly social media management programs, and we’ll do all the heavy lifting for you. When you do, mention this swipe file and get $100 in FREE Facebook ads per month for up to 12 months!

Upcoming Webinars

3 even easier ways brands are turning first-time buyers into regular customers

Tue, May 23, 2017 04:00 PM – 04:50 PM EDT

Measure what matters: Social tools to empower targeted marketing

Tue, Aug 29, 2017 04:00 PM – 04:50 PM EDT

How we did it: Breaking down MT’s webinar promotion campaign

Tue, Nov 7, 2017 02:00 PM – 02:50 PM EST

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