Ebook's & Mobile Marketing Trends Eric Kuhn | UW-Stout | Cross-Media Graphics Managment

The ebook Publishing statistics from 2014, published by IBISWorld, displays charts of market segmentation, as well as discusses its performance in the industry.

From the graphs, it can be analyzed that consumers between the ages of 30-49, make up the largest segment of people using eBook technology at 37.1%.
"With the debut of dedicated mobile reading devices called e-readers and multipurpose tablets, industry revenue soared as demand for electronic books (e-books) steadily increased." - IBISWorld E-Book Publishing
Of the services that eBooks offer, the largest segment of 45.2% are utilizing it for Adult Fiction Reading.

Educational uses of eBooks trail this more recreational form of reading, proving that this technology is not something people only use when instructed to, like in the classroom. With eBook industry revenues expected to continue growing, this is certainly an aspect of the industry to focus on and invest in.

"Since the introduction of the iPhone in 2007, smart phones, tablets, and mobile devices have permeated all aspects of our lives. These devices allow for communication, commerce, and interaction on a level never previously seen. This creates tremendous opportunities for marketers." - Marketo Definition Guide to Mobile Marketing

The Definition Guide to Mobile Marketing article suggests; since 2007 smart phones and other forms of mobile technologies have begun dominating the lives of consumers. Their uses span from not only communication, but interaction and commerce.

According to Marketo’s Mobile Benchmark Survey, 49% of those surveyed own two mobile devices.

Why this relates so much to us, is because we must find ways to utilize these devices in order to engage consumers about products and services. As we transition into a new era, the article suggests that mobile marketing will soon not be considered a different channel, but rather be considered marketing in itself.

With laptop and desktop computer sales falling, the push for B2C marketers to develop mobile marketing strategies has taken over.

Consumers are already expecting mobile apps and sights to provide useful information. As time goes on, marketers will need to adapt, and incorporate advancements in order to provide for the seamless continuation of the customer’s experience.

Conclusive Thoughts - Graphics and marketing industries are continually changing, and with the emergence of new technologies, industry leaders must continue to adapt. Consumers needs are evolving, and digital books are following suit. Along those same lines, mobile phones are in the hands of nearly every consumer, and becoming the most direct line of communication for businesses to consumers. Mobile phone statistics show staggering numbers of growth, and success for marketers will come through strategic mobile advertising.

Research Documents Utilized: IBISWorld - OD4579 E-Book Publishing iExpert Report; Marketo - The Definition Guide to Mobile Marketing

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