Consumers are already expecting mobile apps and sights to provide useful information. As time goes on, marketers will need to adapt, and incorporate advancements in order to provide for the seamless continuation of the customer’s experience.
Conclusive Thoughts - Graphics and marketing industries are continually changing, and with the emergence of new technologies, industry leaders must continue to adapt. Consumers needs are evolving, and digital books are following suit. Along those same lines, mobile phones are in the hands of nearly every consumer, and becoming the most direct line of communication for businesses to consumers. Mobile phone statistics show staggering numbers of growth, and success for marketers will come through strategic mobile advertising.
Research Documents Utilized: IBISWorld - OD4579 E-Book Publishing iExpert Report; Marketo - The Definition Guide to Mobile Marketing