OBJECTIVE: CREATE A CUSTOM HISPANIC MARKETING INITIATIVE BRINGING BUD LIGHT AND THE MIAMI DOLPHINS TO THE HISPANIC COMMUNITY
The Miami Dolphins and Bud Light enlisted local postgraffism artist, Ruben Ubiera, to create a custom mural for the monthly art walk in Little Havana, Viernes Culturales. The mural was designed to be reflective of the Hispanic demographic prevalent in the Little Havana area with unique ties to both the Miami Dolphins and Bud Light. The Dolphins and Bud Light hosted approximately 1500 guests between the hours of 7-11 PM providing the guests with free beer, local cuisine, and a live DJ.
