As we start this unit, I learnt about the roles of a television broadcast. There are three people (the director, the PA and the vision-mixer) that work in the control room. These people need good communication for the film to go well. In the studio floor, there are three camera operators who control the cameras depending on the shot. There is also a floor manager who gives a countdown of when the broadcast will go live. All of these roles need lots of communication and trust because it's all about the correct timing. For example, the floor manager will tell the people on the scene to get ready. Once the floor manager is almost finished the countdown, the cameras start rolling and the scene is currently live. There are also other assistants for quickly preparing for the next scene. They have to change scenes quickly as there is a time limit for the next scene to take place.
Channel Fragmentation: An increase in the number of mass media outlets over the last few decades.
Audience Fragmentation: The division of audiences into smaller groups as a result of variety of media outlets (Channel Fragmentation)
Time Shifting & Place Shifting: New technologies have allowed audiences to choose when and where they consume television content. This refers to television 'on-demand'. So, rather than the whole family tuning in to watch the X-Factor at 8:00pm on a Saturday night, they may choose to watch the next day and whilst on the bus. Television is no longer experienced communally. However, social media allows for a shared experience still.
Secondary Research: Secondary research involves using information that others have gathered through primary research.
Digital Natives: A demographic group comprising individuals who are born or brought up during the age of digital technology and are therefore familiar with computers and the internet from an early age.
Spreadable media: Spreadable media is media which travels across media platforms at least in part because the people take it in their own hands and share it with their social networks.
Primary Research & Secondary Research
Primary Research is more complex than Secondary research. Secondary research has a broad understanding of the film whilst primary research has a in-depth exploration. Primary Research also has a one-to-one talk with active industry players & observers. In a Secondary research, the information is obtained from public sources. Finally, the primary research is focused on prospect companies and secondary research is a preparation for primary research. The research can be broken down to internal secondary data or external secondary data. The good thing about secondary research is that the information is readily available and it already exists. However, here are limitations in secondary research, such as the information lacks on specific areas or does not exactly address the question or concern. Some sources may be outdated.
How to use secondary research: 1. Identifying the subject domain and where to acquire the information; 2. Gathering existing data; 3. Comparing data from different sources, if necessary and is feasible; 4. Analysing the data.
Convergence vs Synergy
- Newspapers and books - typeset with hot metal
- Films shots & editied on celluloid film
- Music recorded onto vinyl discs or magnetic tape
In the video "the Machine is Us/ing Us" I learnt that we all connect to each other in the web rather that the times without technology. The video also explains how we can gather information from the web easily unlike researching from a book. Web 2.0 is the new gateway to find information what we need
Consumers to Multipliers
Participatory culture are characterised by relatively low barriers to artistic expression and civic engagement, strong support for creating and sharing one's creations, and some type of information mentorship whereby what is known by the most experienced is passed along to novices. - Henry Jenkins.
Taste-Makers (elite) --> Media Produces
Audience --> largely passive then (Now --> Past produces/part consumer --> Co-creators --> Multipliers) one-direction --> Producers --> Artefact --> Audience
"A partnership with Walk Free that engaged over 400,000 fans and resulted in Warner Bros. changing the sourcing of their Harry Potter chocolate to be 100% UTZ or Fairtrade" This achievement shows that Harry Potter's chocolate are more fair-trade meaning it's more fresh and supportive to the people in west Africa undergoing fair trade.