First of all...
UX is not about how it looks; it's about how it works.
UX is not Graphic Design. It's not UI. It's not an 'interface refactor'.
We're UX professionals because we create usable experiences. Here's how we do that:
Bizagi UX Process
UX is a discipline meant to analyze user behaviors and group information logically to create simple and intuitive interactions that also look and feel awesome. To sum up, we do make pretty things, but within the creation of usable and marketable products from the ground up.
This an usual, effective and complete UX process
All these phases are integral to the whole process if we want to make the right impact. But we know how Bizagi works, so we adapted Lean UX principles to our team.
Lean UX and the Think-Make-Check Paradigm
It's as simple as it seems. First we Think (User Research, Usability Architecture), then we Make (Visual and Interaction design) and finally we Check (validate our solutions through User-tests).
How does this translate to the team you know and love?.
The Visual Design phase, although important, is just one of many steps we do to design effective experiences. Usually, you guys use us only for VD, and that's an oversimplification of the real purpose of our team.
1.0 UX Architecture
The Pre-production of UX.
Have you seen Bizagi Sites? That's the quintessential example of a proper exercise of Usability Architecture to effectively mold a product as an user-centered piece.