It's Officially, Official
With two years of a new throwback campaign under Darlington Raceway’s belt, the track famously known as Too Tough To Tame ensured that their Labor Day weekend celebration would continue to honor the rich history of the sport.
On January 10, 2017 it became official that Darlington Raceway and its Labor Day race weekend would be recognized as “The Official Throwback Weekend of NASCAR.” The designation ensured that the official historical celebration of the sport would continue to take place at the famed 1.3660-mile super-speedway in Darlington, South Carolina.
“We have worked closely with NASCAR to ensure that Darlington Raceway now has the exclusive rights to the Official Throwback Weekend of NASCAR for promotions and advertising of our event. Our return to Labor Day weekend, coupled with the Throwback theme has elevated our event across the entire sport and this move only solidifies that among our fans, race teams, sponsors, broadcast partners and media, among others.” – Kerry Tharp, Darlington Raceway President
The track’s award-winning throwback campaign had earned rave reviews throughout the industry since its inception in 2015. The campaign has aligned all stakeholders in the sport and provided a historical celebration that has earned much praise from fans and corporate partners.
Best In Show
With the weekend being officially branded by NASCAR, teams continued to show appreciation of the throwback celebration with special paint schemes. NASCAR once again hosted their ‘Best In Show’ – a fan vote to choose the year’s best old-school scheme which the ultimate winner is decided by a group of NASCAR Hall of Fame members.
Danica Patrick’s No. 10 was voted as the best throwback scheme of 2017 – as her No. 10 Stewart-Haas Racing Ford Fusion sported a blue-and-red look that honored Robert Yates Racing, specifically the car Dale Jarrett drove to a championship in 1999.
Denny Hamlin racked up the trophies during the 2017 Labor Day weekend celebration. After taking home the Sport Clips Haircuts VFW 200 on September 2, Hamlin took home his second Bojangles’ Southern 500 the next day in his red and white Toyota Camry honoring “Mr. Modified” Ray Hendrick.