Exam Guide: Adobe Certified Expert - Adobe Audience Manager Business Practitioner AD0-E453


The Adobe Certified Expert - Audience Manager Business Practitioner exam guide provides potential candidates with information they need to prepare for the certification exam.

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Exam Guide Sections:

  • Intended audience
  • Exam information
  • Minimum candidate experience
  • Exam objectives and scope
  • Online sample test
  • Preparing for the exam

Intended Audience

  • Digital Marketing Specialist
  • Marketing Technology Consultant
  • Audience Strategist
  • Behavioral Consultant
  • Digital Marketing Analyst
  • Marketing Data Analyst
  • Data Platforms Manager

Exam Information

  • Exam number: AD0-E453
  • Exam name: Adobe Audience Manager Business Practitioner
  • Certificate level: Certified Expert
  • Status: Active
  • Available languages: English
  • Number of questions: 53
  • Formats: Multiple choice and multiple select
  • Duration: 110 minutes
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Passing mark: 37/53
  • Price: $225 USD / $150 USD (India)

Minimum Candidate Experience

At a minimum, the candidate seeking to become certified has:

  • 1-2 years of experience in the field of marketing technology
  • 3-6 months of experience with audience activation
  • Experience with Boolean logic, digital marketing jargon, data analytics and strategies
  • Knowledge of business objectives and KPIs, familiarity with digital marketing technology stacks and various platform integrations, and an understanding of data flows (ID types, ID syncs, pixel tracking)

Familiarity with the following technologies and environments:


  • DSP Platform (Trade Desk, Double Click Bid Manager, etc.)
  • Excel
  • Tableau
  • Ad Server (Double Click Campaign Manager)
  • Adobe/Google Analytics
  • Adobe Experience Platform


  • Small/Medium/Enterprise level business
  • Digital Marketing
  • Data and analytics

Exam Objectives and Scope

Section 1: Segment Creation and Syndication (25%)

  • Determine the appropriate method to create segments utilizing 1p/2p/3p data for targeting and analytical purposes
  • Given a scenario, recommend segments for activation that align to business or campaign goals
  • Determine the appropriate method to syndicate segments to destinations for activation

Section 2: Trait Creation (17%)

  • Recommend traits for a given audience strategy
  • Determine the correct method to create and update rule-based and/or onboarded traits

Section 3: Reporting and Measurements (21%)

  • Given a scenario, analyze reports to provide actionable next steps to meet business goals
  • Given a scenario, analyze audience optimization

Section 4: Troubleshooting and Administration (26%)

  • Given a scenario, verify audience delivery information to ensure scheduled delivery needs
  • Determine the appropriate practice to validate offline inbound files
  • Given a scenario, determine the correct method to perform QA against the ID sync
  • Determine the appropriate method to navigate and activate from the Adobe Audience Marketplace

Section 5: Taxonomy (11%)

  • Determine the appropriate structure to create traits and segments that utilize a clear and consistent nomenclature
  • Determine the correct technique to maintain an organized platform using a clear folder structure
  • Differentiate between the different types of destinations

Online Sample Test

The sample test allows you to see the type and format of questions that you will encounter in the actual exam. There is no sign on needed. The results of the sample test are not stored, and do not predict your actual test results.

AD0-E453 Adobe Audience Manager Business Practitioner Sample Test

  • Mark your answer in each question.
  • Use the link “Send Comments for this Question” to provide specific feedback.
  • Click Next on the upper portion of the screen to save your answer and move to the next question. You may return and revise your question within the specified time.
  • On the last question, click Submit Exam to submit all your answers.
  • Complete the short survey. Click Submit.
  • Click “Take Me to My Results” to view your sample test result details.

Preparing for the Exam

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Recommended Documentation:

Questions and Inquiries?

Please contact the Adobe Credential Program Customer Support team.

The content of this exam guide is subject to changes and updates. Last update January 2020