A logo is a symbol, text or small design created by an organisation to identify its products or what it does as a business. They are the visual representation and identity of a business.
1800’s - Logos were merely a symbol to mark who the makers were. The beginning of first brands, such as cadbury
1900-1930 - Trademarking logos began. Logos were intricate and still just merely a marker
1930-1980 - Logo design begins to thrive. Graphic design becomes more popular (Paul Rand, Milton Glaser). Logos began to take on a more simplified approach.
1980-2000’s - More simplified, enhanced and computer based logos were created
Simplified, Online based, Versatile for all kinds of publication, Less text, Minimal colour & Appropriated - People using logos on tshirts - Logos are fashionable now.
Importance of Logos
Good logos are essential to any business, they create brand identity and defines the purpose and identity of the business. We live in a visual world where in today’s society we constantly see images, signs, symbols and logos - so it is important to have one that is going to stand out and catch peoples attention from the second they look at it (especially if it a new business starting up).
“Your logo is a visual cornerstone of a company’s brand. Your company’s identity is visually expressed through its logo, which, along your company’s name’, is one of the main things that makes your business memorable. Think of eBay, Google, and Yahoo. Each one of these companies has a distinctive logo that a large percentage of people would be able to describe without seeing.”
DESIGNING LOGOS - HOW TO
Designing your own logo can be daunting and confronting but is not impossible! With the right information and research and following some handy tips below, you can design any kind of logo you wish.
Where to start?
1. Understand logos must be simple, memorable, enduring and versatile
2. Research the brand/the previous logo/other competitors
3. Reference other logo designs that have been successful
4. Sketch and conceptualise ideas - draw and write in a book BEFORE you go to the computer
5. When designing make sure it fits the brand and represents what they do/are