dotEDU Student Life-Cycle Solutions
Our proven platform enables end-to-end student lifecycle solutions that deliver a premium user experience, lower operating costs, and improve business outcomes. Following is a roadmap of our dotEDU solutions:
Marketing / Prospecting
iVX ViP™ (video PURLs) allows your institution to leverage the compelling power of interactive video in direct mail, email, and social media campaigns—delivering video experiences that are personalized 1:1 to tell your school's story and leading to a direct call-to-action.
iVX Video Purls can increase response and click-through rates up to 80%.
An iVX SmartFunnel™ is the next-generation of landing page — delivering a high-quality "experience" comprised of personalized rich-media content, intelligent forms, and multiple contact strategies.
An iVX SmartFunnel can increase your conversion rates 37% or more.
iVX QuickResponse™ is a five-day rich-media conversion solution that delivers a personalized interactive video response via email and/or SMS within seconds of the time an online inquiry form is completed. The experience customized on the fly to acknowledge the specific program of interest and overcome major objections to going to college. This solution will also improve telephone contact rates.
Responding to online inquiries within ONE minute can result in improvements in application rates as high as 184%.
iVX Nurture™ is a six-month rich-media lead nurture program designed to educate and empathize with prospects as they make the significant life-decision to attend college. Customized and contextual content that contain interactive experiences provide key engagement insights and empower your admissions team with robust notifications to connect at opportune times.
Over 75% of prospects do NOT apply in their first week of interest.
iVX Lead Remine™ was created to optimize the significant investments colleges and universities make in marketing and lead generation. By re-connecting with prospects 9-15 months after an initial inquiry—we can re-activate interest in the large numbers of prospects who, for one reason or another chose not to start school. This 12-week "Life Gets in the Way" rich-media series also helps to dispense of aged leads.
The average ROI with iVX® Remine across all school types exceeds 280%.
iVX App-to-Sit™ is an interactive rich-media touchpoints series designed to ensure those accepted to your institution get the proper navigation through key milestones (orientation, financial aid, registration) that will enable them to start on time and with confidence. This solution is responsive to varying start dates from as quickly as two-weeks to as long as six months.
iVX® App-to-Sit is an essential extension to student retention.
Financial Aid Navigation
iVX FAFSA Plus™ helps orient students to institutional financial aid advising and resources, providing compliant, trackable, and empathetic rich-media messaging and reminders.
Financial aid is a very personal thing. Use iVX® to clone your best financial aid advisors.
iVX Virtual SuccessCoach™ is a "high-tech as high-touch" rich media solution that delivers powerful, pro-active data-driven coaching content to students all along their education journey. iVX interactive experiences are especially effective in "coaching" applications because two-way video allows the opportunity to solicit input and feedback with students—effectively "listening" and then being able to respond contextually. iVX interactive video content can be delivered through multiple channels including email, SMS, print, social, mobile apps, and student portals.
We can better leverage human capital in the role of coaching—while providing scale and best-practices content to deliver a true, four-year, proactive retention solution.
iVX Winback™ is an interactive video touchpoint series designed to reconnect with former students and encourage them to complete their degree. With data-driven video, we can appeal to career benefits based on their degree program, student loan options and even appeal specifically to the number of credit remaining to complete their degree. This program is especially effective for those colleges with both campus and online degree programs because former campus-based students can now take advantage of the flexibility of online programs.
It's 7X less expensive to keep a student in school than it is to recruit a new one.
iVX Give™ is a powerful interactive storytelling solution that delivers highly personalized, transactional, and viral sharing to alumni and other institutional stakeholders to increase average gift size by using data and customization logic to better connect with the passions of your alumni.
There is a direct correlation between higher donations and attribution to a specific purpose.