Maggie's Pharm A mOre Organic Memphis Since 1981

By: Allie Fairly

Who they are: Located within the hustle and bustle of Overton Square lies a locally owned shop named Maggie's Pharm. The store was founded by Elizabeth O'Cain in 1981 and has remained a consistent presence within the growing Overton community. The store offers a variety of products that caters to people concerned with organic living in regards to personal hygiene and health.

What do they sell?

Product Line:

  • Locally made organic products
  • Personal hygiene
  • Coffee and tea
  • Herbs and oils
  • Small gifts

Who's buying it?

  • Women within the greater Memphis area
  • Middle class
  • Ages range from 18 to 65 years
  • Average income is $45,000

Q: HOW DO WE ATTRACT YOUNGER CUSTOMERS AND MORE MALES?

A: DIGITAL MARKETING OVERHAUL

What does that mean?

It's all about accessibility.

Current Website

eCommerce Website Proposal

Advantages of Redesign:

  • Moving to WordPress eCommerce enhances search engine optimization
  • Increases accessibility for the customer
  • Allows for the customer to buy items online and have them delivered to their doorstep
  • Allows for the store to generate revenue online
  • Promotes items that already exist to males

Maggie's Pharm and Farmer's Market

Mock Brochure

Maggie's Pharm has the potential of a wider audience. By bringing the store to local farmer's markets within the greater Memphis area would create a greater awareness of the brand in order to attract a bigger demographic.

Grassroots Marketing

What Does That Mean?

  • Outreach beyond social media
  • Save money by meeting people rather than spending funds on traditional media like print and radio
  • Person to person relationships
  • Supply samples so people get an idea of the product
  • Revamp their social media presence through Facebook and Instagram
  • Create ads that target males on both social media outlets
  • Subscription via email for weekly coupons, news and sales happening within the store

Credits:

Created with images by freephotocc - "cup of coffee laptop office" • John Loo - "Market" • Mark Kens - "Social Media Cloud by Techndu"

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