Is Data Killing Creativity? Adobe hosted a debate tackling this topic, which is of increasing importance to creatives and marketers alike.
Adjudicated by Jane Caro, who boasts over 30 years experience in advertising, the two teams tried to convince the crowd on a topic that explored this conflict that is at the heart of modern marketing.
Read the individual arguments of the panelists and make up your own mind, is data killing creativity?
At the end of the spirited debate, the Against team swayed the hearts and minds of those in attendance. A poll taken of those in attendance indicated that 64.06 percent of the audience felt that no, data is not killing creativity. While 35.94 per cent of the audience agreed that it is.