Understanding Your Customer

The first step to being a great webmaster is familiarizing yourself with current trends in your market, having a decent understanding of design, understanding what your target customer is looking for when searching the web for your products and services, and creating great content to spark their interest. Then its just a simple matter of adding the information on to your brand new website. We regularly post about web design and advertising tips on our website.

You have to think of what your target customer wants, most customers are looking for;

• Information on products or services
• The "Best Deal"
• The "Best Company"
• Instant Purchase/Communication

This information will help you create great sales content.

• People looking for information will want detailed info on particular products or services.
• People looking for the best deal will be looking for deals sticking out on the page, and look for price match guarantees
• People looking for the best company will look for certifications, awards, and reviews. Your chance to stand our is on the top half of your website.
• The Instant Purchase customers are just looking for a phone number or live chat, make it easy for them to get in touch with a person.

Do you have a WordPress Website?

Chris Sangiorgio prepared a full one hour series of videos to help you get your feet wet and learn how to manage your new website. But you can get started with all the basics in less than 15 minutes

Do you have a Muse Website?

The In Browser Editor for Muse makes it really simple to change content on your new website. The editor works very similar to Microsoft Word. With a username and password, you'll be able to change up your website whenever you need. Follow our quick 20 Minute Quick-Start Tutorial for Muse Websites and start marketing your business like a pro.