BB&T Branch Banking & Trust Company

Company Overview

  • Headquarters: Winston Salem, NC
  • Founded: 1872
  • CEO: Kelly King
  • Website: bbt.com
  • Assets: $222.6 billion
  • Financial Centers: 2,220 in 15 states and D.C.
  • ATMs: 3100+
  • Mobile Banking App: U by BB&T
BB&T Branch Locations Map, Source: bbt.com

History

In 1872, Alpheus Branch founded "Branch and Company" with Thomas Jefferson Hadley. The two private bankers started the banking institution to provide security for the community and to help rebuild small businesses following the Civil War. In the late 1800s the newly named "Branch and Company, Bankers" grew until 1902, when the company was sold to "Branch Banking & Company". In 1913 the name changed to what it is today - "Branch Banking & Trust Company", reflecting the bank's active engagement in trust activities.

Since its start, BB&T has grown to become one of the largest banks in the southeast United States. Recently, the bank has focused on diversifying products and services for its customers, the most noteworthy change being "U", a new mobile application. The company is also looking to expand geographically, focusing on areas in Florida and Texas.

mission, vision, and values

"The Best of the Best"

BB&T's vision is to create the best financial institution possible. BB&T also works to make the world a better place to live by helping clients achieve financial success, provide fulfilling work for associates, assisting communities, and optimizing return for shareholders

Values Pyramid, Source: bbt.com

The BB&T Culture Book outlines the framework for the company's values, including character, judgement, success, and happiness. Character is described as the "bedrock value", setting the foundation for trust, honesty, and integrity.

Corporate social responsibility

BB&T works to enrich neighborhoods through "community development leadership and innovation" by providing affordable banking products and services, implementing capacity building programs in communities, and the company-wide Lighthouse Project.

Through local partnerships, BB&T has brought financial education to communities by implementing programs such as the BB&T Bank Bus, Financial Foundations Program, and Learn & Plan. Unique to the company, The BB&T Leadership Institute develops top-performing personnel and offers free leadership training to school principles.

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