Baiting the Hooks
During our 1st phone call, Scott and I established some ideas about how to chum the water to see how the social media ads would come after us. The first idea was to search Disney through all of our normal social media interactions. It did not take long for us to realize that a casual search for a dog collar or using an Adobe product, that our social media had us carved up into unique consumer profiles.
Collaborate & Listen
Scott and I talked on the phone several, PM'd during Zoom, e-mailed, and shared an initial calendar of ideas to start our project. We had such a fun idea that collaboration came easy. The week extension really allowed the "research" to evolve and gave more space to reflect upon our on-line behavior and its advertising consequences. Had LEAP #2 be due last week, I think we would not have experimented with the aesthetic potentials of Spark and Powtoon.
Created with images by mirandableijenberg - "fishing rod hooks" • Malte Wingen - "The hands of a fisherman" • PatternPictures - "fish carp pattern"